** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Designed with the North American deer hunter in mind, Trijicon has introduced the new Huron series of riflescopes. These optics will feature a satin finish, up to 100 m.o.a. of adjustment in 1/4-m.o.a. clicks, either a 30 mm or 1-inch main tube, and include 1-4X 24 mm, 2.5-10X 40 mm, 3-9X 40 mm and 3-12X 40 mm models. The scope's Easy-Focus Eyepiece contributes to an extra-wide field of view for better awareness in the field, combining with anti-reflective, anti-scratch and fully multi-coated glass for better light transmission and less distortion edge-to-edge. Huron models are available with Standard Duplex, German #4 and BDC Hunter Holds reticles, all in the second focal plane. For more information, please visit trijicon.com. MSRP: $650-699
HIVIZ Shooting Systems, a leader in high-visibility sight solutions, is celebrating its 30th anniversary this year. Since its founding in 1996, the company has offered products that improve sight visibility and performance through cutting-edge fiber-optic and tritium-based systems.
Heritage Outdoor Group ("Heritage") has announced the acquisition of Badlands, a hunting backpack, gear and apparel brand, from W. C. Bradley Co. Terms of the transaction were not disclosed.
On this week's #SundayGunday, we’re taking a walk down memory lane, celebrating Winchester Ammunition and its salute to the greatest 250 years a country has ever lived. This limited-edition run of USA 250th Anniversary Edition ammunition pays homage to the red-blooded Americans who sacrificed themselves for the betterment of a nation.
One out of every four hunters who hunted the 2025 season will not hunt in 2026. That startling statistic was arrived at by Southwick Associates after conducting a survey of 28,447 hunters in 20 states.