There is no “average” hunter, although don’t be surprised if you’re more run-of-the-mill than you think after seeing the results of the “2025 Hunting Industry Insights” report. The survey, conducted by Untamed Outdoor Agency (UOA), focused on what might be the most active demographic—sportsmen between the ages of 32 and 52.
How many days do you hunt each year? Forty-four percent of respondents said they do so six to 15 days annually. Nearly 13 percent of participants in the study indicated they are afield more than 30 days.
By now you’re probably wondering if the latter group is gainfully employed. Annual incomes ran from $63,500 to $103,500 among those surveyed. That’s the range, not average, so they’re showing up in offices, factories and telecommuting somewhere. If you’re rethinking your current situation, the National Shooting Sports Foundation’s job listing can be found here and NRA’s openings are here.
High Tech
This age group is eager to harness technological advances, a fact reflected in the study’s results. Fifty-five percent use GPS or map apps. Keeping batteries charged is easier than compensating for magnetic declination, after all.
Forty-five percent use some sort of smart optics. Grandpa’s binocs had trouble in school, apparently.
When asked whether high-tech gear enhances the hunting experience, 75 percent said it does so without any negative effect. Roughly half indicated they have, at least once, gone without modern electronic aids when they felt it compromises the tradition.
Spending Habits
Despite the willingness to embrace the latest technology, the vast majority—88 percent—are willing to pay more for products from a company with marketing efforts that honor hunting’s traditions. When it comes to trusting influencers, only 24 percent consider the testimonials of “hardcore pros” when it comes to selecting new gear.
Slightly more than 67 percent shop Bass Pro Shops, Cabela’s and Academy Sports + Outdoors retail outlets. Despite going through the hassle of finding a parking spot—and relocating the vehicle later by GPS—46.3 percent still buy online. Roughly 38 percent of “purchase now” buttons selected are on the brand’s e-commerce site. When it comes to booking a dream hunt, 43 percent indicated they’d be willing to part with anything from $1,000 to $2,500.
The Good News
The results are vastly different than not long ago, when optics didn’t graduate at the top of their class and failure to turn a topographic map to compensate for magnetic north’s treachery would get you lost. The heritage, however, remains largely the same.
Slightly more than 60 percent of respondents in the survey said hunting is a family tradition. Forty percent hunt with parents or mentors and 36 percent head afield with a child or someone new to the sport.
Are you more run-of-the-mill than you thought? Let us know in the comments.
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