Mathews' Sets Web Traffic Record with its 2015 NO CAM, Chill X and Z2 Launch

by
posted on November 7, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

It's last but not least, as they say, as I need to mention two more new bows from Mathews 2015 lineup in addition to the revolutionary NO CAM models I blogged about yesterday. But before I do, I learned there was good reason so many of us had trouble getting onto its website on launch day earlier this week. While you'd expect extra traffic over the NO CAM ST technology, Mathews' online content manager Corrine Bundy told me the website got more than 100,000 visits in the first 24 hours!

"The traffic to MathewsInc.Com was unprecedented," she said. "Internally, we all felt the NO CAM ST technology was going to be a home run, but never did we imagine it would go this far out of the park!" (You can check out the buzz at #MathewsNoCam and/or check out this video) "We're very thankful and appreciative of everyone's patience," she added, "as we ramped up even more servers to support MathewsInc.Com's traffic."

Nice problem to have—even if it meant I had to wait longer to read about all the innovation for bowhunters and shooters—which leads to my sharing info on Mathews other two new bows for 2015.

Up first is the Chill X Pro based on the Chill X design, though the Pro takes this hybrid bow up a notch. Now featuring an integral grip ideal for competitive shooters and RockMods for a solid back wall and custom let-off, the 35-inch-axle-to-axle Chill X Pro caters to draw lengths from 25-31 inches, including half sizes and is priced at $1,499.

In today's economy, who doesn't appreciate a high-quality bang-for-less-bucks option? Bowhunters are covered with the new Z2. As you'd guess, it's based on one of Mathews' most popular Solocam bow designs and is compact, lightweight and agile. It sports a 7-inch brace height for extra forgiveness and the popular Reverse Assist Roller Guard for a super-smooth draw while attaining speeds up to 330 fps. Of course, it features the much appreciated Focus Grip and is available in Mathews' latest concealment pattern—Lost OT camo—as well as Lost camo and black.  Hmm… It seems my old Z7 is a bit out of date!  The 30-inch Z2 is available in draw lengths from 25-30, including half sizes and is priced at $849.

Latest

Hunters Walking Up On Deer
Hunters Walking Up On Deer

So You Pulled the Trigger; Now What?

After the gun goes off, what you do next will directly impact if you successfully recover your deer or elk.

First Look: ZeroTech Optics Vengeance 1-8x24mm LPVO

ZeroTech Optics has released its all-new Vengeance 1-8x24mm LPVO riflescopes, available in classic black and FDE.

Hunting on State Parks Helps Protect Biodiversity

Michigan’s Department of Natural Resources (DNR) recently issued a reminder on how hunting helps preserve biodiversity on its 103 state parks. The statement, however, applies nationwide.

First Look: Swarovski AT/ST Balance

Swarovski Optik is setting a new milestone in the world of premium compact spotting scopes with the AT/ST Balance.

#SundayGunday: TriStar Raptor II

The early season may be over, but as most waterfowlers know, the best is yet to come. The month of January is prime for duck hunting, and with that in mind, we want to showcase a new shotgun from TriStar arms that has proven to be a reliable workhorse in the duck blind: the semi-auto, gas-operated Raptor II, featuring enhanced furniture, modern finishes, and a dollar-to-gun ratio that is off the charts. Learn more about it in this exclusive video.

Flint and Tinder Launches Realtree Edge Camo Pajama Collection for the Holidays

Flint and Tinder, the American-made apparel brand owned by Huckberry, has unveiled a highlight of its holiday collection—the Flint and Tinder x Realtree Edge Camo Pajama Collection. A limited release for this holiday season, this line delivers cozy comfort with an outdoors edge for those who love to blend in and unwind.

Interests



Get the best of American Hunter delivered to your inbox.