Federal 2021's Most Frequently Purchased Rifle and Shotshell Ammunition

Southwick Associates’ 2021 “Hunting & Shooting Participation and Equipment Purchases Consumer Tracking Study” named Federal Ammunition the most frequently purchased rifle and shotgun ammunition brand in 2021. Southwick’s yearly survey compiled the feedback of over 11,000 hunters and recreational shooters.

“We are excited to see Federal Ammunition as the top choice for rifle ammunition,” said Federal centerfire rifle product director, Mike Holm. “Our commitment is to produce a top-quality product that hunters and shooters can rely on. This report shows the efforts of everyone at Federal is well received by rifle shooters.”

In the rifle ammunition purchase survey, Federal and its affiliate brands including dominated the category. All brands combined accounted for over 29-percent of total boxes purchased overall. With all of these different products and brands, rifle shooters are sure to find their perfect match for performance in the field or on the bench.

In regards to the success of its shotshell, Rick Stockel, product director for Federal Shotshell Ammunition said, “The fact that Federal shotshell ammunition leads the category for most shotgun ammo purchased is a testament to the demanding work everyone at Federal puts into creating these products. This year’s survey showed 26.1-percent of shotshell ammo purchased was Federal. This is truly a team effort, and our company couldn’t be prouder.”

In the shotgun ammunition purchase survey, Federal and its affiliate brands boast category-wide success. All brands combined accounted for over 33-percent of boxes purchased. With this wide range of product choices, shotgun hunters and shooters can find a product to fit their needs from these brands.

For more information on how Southwick Associates studies consumer behaviors, check out southwickassociates.com, and for more on Federal Ammunition, visit federalpremium.com.