Endless New Products Flood the 2016 ATA Show

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posted on January 6, 2016
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Later this month, I'll post an overview of all the great new bows for 2016. In the meantime, here is what's new from a variety of other companies. 

YETI debuts the new Tundra 350 with super-huge storage capacity featuring a ColdLock gasket and up to 3 inches of Permafrost insulation. Like its other coolers, it's built from one piece rotomolded material and has a NeverFail hinge system. It also debuts the Hopper 40, just the thing for hauling three dozen cans plus ice. It will expand its Rambler stainless steel line come spring. Watch for Rambler bottles in 18, 36 and 64-ounce options.

Need new boots for the New Year? I'm a fan of Irish Setter's expanding Rutmaster line but as for what's trending, check out it's Elk Tracker boot in 400 and 800 gram insulation options. They're super lightweight but rugged and feature both leather and camo fabric to drop weight. Its new men's and women's Vaprtrek boots provide up to 1200 grams of insulation.

Hunter Safety Systems, winner of an NRA Golden Bullseye Award from American Hunter in 2014, kicks off its 15th year with a new padded and durable treestand Hangar Harness sporting pouches for your saw and other tools so you keep your regular hunting harness scent-free. A new Crossbow Harness sports a tether stow, a ripcord for your rangefinder, a left-side pocket for your cell phone and grunt call and a pouch on the right to keep your crossbow cocker secure and handy.

Hi Mountain Seasonings celebrates 25 years of helping us all make tasty food. Check out its jerky cure, sausage and seasoning kits and new line of finishing sauces, a new Spicy Lime blend and new Home Hot Dog Making Kit for a healthy homemade twist on hot dogs.

Ideal for both the hunting camp and the home, CanCooker helps you cater to your crowd and serve stress-free meals in 30 minutes. Choose from 2- and 4-gallon options. A new propane burner and foldable chicken rack may be just the thing for your next tailgate party. CanCooker has new recipes on its website each week and recently launched a cookbook that will come in handy in hunting camp.

Fans of Skull Hooker, maker of notable European skull mount brackets, will want to check out its new Table Hooker model for hunters who prefer to set their mounts on their desk, table or shelf.

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Fenson Deep Rooted Venison Stew (6)
Fenson Deep Rooted Venison Stew (6)

Recipe: Deep-Rooted Venison Stew

Several friends and I often circle back to the same campfire debate about which wild game makes the best stew. Mule deer usually leads the pack, with moose close behind, but any well-handled game meat can stand out when you build the right layers of flavor. The real magic starts long before the broth simmers. It comes from the vegetables and mushrooms you choose.

61-Year-Old Elk-Hunting Dream Fulfilled in Michigan

Michigan elk hunters faced challenging weather and storm-ravaged terrain to harvest 153 elk in 2025. That didn’t deter Bruce Nelson of Hastings, Mich. He applied for an elk license every year Michigan has held a drawing.

New for 2026: Blaser R8 Professional 2.0

The Blaser R8 Professional 2.0 promises to be the modern evolution of the iconic straight-pull rifle. The rifle features a new, ergonomically optimized vertical pistol grip for increased comfort and improved control when firing, and its ambidextrous palm swell fits both right- and left-handed shooters.

New for 2026: Leupold BX-6 Range HD Rangefinding Binocular

Leupold has launched its BX-6 Range HD rangefinding binocular. With fast, accurate ranging capabilities out to 6,000 yards, an advanced ballistics intelligence and precision GPS pinning, the BX-6 Range HD is looking to carve out a space for itself as a feature-rich rangefinding offering.

(Squirrel) Dog Days in the Delta

In the Deep South, Ringo and Max prove the sole purpose in the life of a feist is to hunt squirrels.

Primos Celebrates its 50th Anniversary

Primos, now a Revelyst brand, will continue its 50th anniversary celebration throughout 2026 with a brand refresh, new product launches, storytelling initiatives and moments that honor the hunters and traditions that made the brand what it is today.

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