Endless New Products Flood the 2016 ATA Show

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posted on January 6, 2016
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Later this month, I'll post an overview of all the great new bows for 2016. In the meantime, here is what's new from a variety of other companies. 

YETI debuts the new Tundra 350 with super-huge storage capacity featuring a ColdLock gasket and up to 3 inches of Permafrost insulation. Like its other coolers, it's built from one piece rotomolded material and has a NeverFail hinge system. It also debuts the Hopper 40, just the thing for hauling three dozen cans plus ice. It will expand its Rambler stainless steel line come spring. Watch for Rambler bottles in 18, 36 and 64-ounce options.

Need new boots for the New Year? I'm a fan of Irish Setter's expanding Rutmaster line but as for what's trending, check out it's Elk Tracker boot in 400 and 800 gram insulation options. They're super lightweight but rugged and feature both leather and camo fabric to drop weight. Its new men's and women's Vaprtrek boots provide up to 1200 grams of insulation.

Hunter Safety Systems, winner of an NRA Golden Bullseye Award from American Hunter in 2014, kicks off its 15th year with a new padded and durable treestand Hangar Harness sporting pouches for your saw and other tools so you keep your regular hunting harness scent-free. A new Crossbow Harness sports a tether stow, a ripcord for your rangefinder, a left-side pocket for your cell phone and grunt call and a pouch on the right to keep your crossbow cocker secure and handy.

Hi Mountain Seasonings celebrates 25 years of helping us all make tasty food. Check out its jerky cure, sausage and seasoning kits and new line of finishing sauces, a new Spicy Lime blend and new Home Hot Dog Making Kit for a healthy homemade twist on hot dogs.

Ideal for both the hunting camp and the home, CanCooker helps you cater to your crowd and serve stress-free meals in 30 minutes. Choose from 2- and 4-gallon options. A new propane burner and foldable chicken rack may be just the thing for your next tailgate party. CanCooker has new recipes on its website each week and recently launched a cookbook that will come in handy in hunting camp.

Fans of Skull Hooker, maker of notable European skull mount brackets, will want to check out its new Table Hooker model for hunters who prefer to set their mounts on their desk, table or shelf.

Latest

Norma American Professional Hunter 308 Norma Magnum 180Gr Oryx Rifle Ammo 20 Rounds 1439756 1
Norma American Professional Hunter 308 Norma Magnum 180Gr Oryx Rifle Ammo 20 Rounds 1439756 1

Behind the Bullet: The .308 Norma Magnum

Norma’s ballistician Nils Kvale saw the wisdom of having the velocity and horsepower of the .300 H&H Magnum, but in a shorter, more affordable receiver, and used the H&H case to develop his .358 Norma Magnum in 1959 as well as the .308 Norma Magnum one year later. The .308 Norma Magnum closely resembles the wildcat .30-338 cartridge, though the shoulder of the former is located a bit more toward the base than that of the .308 Norma Magnum. Intrigued? Read on about this often unfairly overlooked hunting classic.

New for 2026: Browning Trail Cameras Defender Pro Scout Max HD-DV

The Defender Pro Scout Max HD-DV, from Browning Trail Cameras, promises direct video transmission and streamlined setup without adding complexity.

Is Wildcatting Right for You?

Dennis Bradley explores the potential benefits of going with a wildcat cartridge, using the .375 Raptor as a case study.

New for 2026: The Chiappa M1-22 Bushranger

Chiappa Firearms expands its rimfire lineup with the introduction of the Bushranger M1-22 Semi-Auto, a .22 LR rifle built to bridge familiar sporting ergonomics with modern accessory capability. The Bushranger is intended for recreational shooting, skill development and range use, but could also excel in the hands of any small game or varmint hunter.

Savage Updates 212 and 220 Slug Guns

Savage Arms has upgraded its 212/220 Harvester and Harvester Woodland slug guns. These models now feature the AccuFit V2 stock system, providing shooters with all sorts of customizable options.

Science Behind Mountain Lion Management and Hunting

Across North America, agencies responsible for the conservation and management of native mammals, including large carnivores, employ science-based tools to manage wildlife populations. It’s a delicate balance too often compromised by emotion at the ballot box.

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