Endless New Products Flood the 2016 ATA Show

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posted on January 6, 2016
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Later this month, I'll post an overview of all the great new bows for 2016. In the meantime, here is what's new from a variety of other companies. 

YETI debuts the new Tundra 350 with super-huge storage capacity featuring a ColdLock gasket and up to 3 inches of Permafrost insulation. Like its other coolers, it's built from one piece rotomolded material and has a NeverFail hinge system. It also debuts the Hopper 40, just the thing for hauling three dozen cans plus ice. It will expand its Rambler stainless steel line come spring. Watch for Rambler bottles in 18, 36 and 64-ounce options.

Need new boots for the New Year? I'm a fan of Irish Setter's expanding Rutmaster line but as for what's trending, check out it's Elk Tracker boot in 400 and 800 gram insulation options. They're super lightweight but rugged and feature both leather and camo fabric to drop weight. Its new men's and women's Vaprtrek boots provide up to 1200 grams of insulation.

Hunter Safety Systems, winner of an NRA Golden Bullseye Award from American Hunter in 2014, kicks off its 15th year with a new padded and durable treestand Hangar Harness sporting pouches for your saw and other tools so you keep your regular hunting harness scent-free. A new Crossbow Harness sports a tether stow, a ripcord for your rangefinder, a left-side pocket for your cell phone and grunt call and a pouch on the right to keep your crossbow cocker secure and handy.

Hi Mountain Seasonings celebrates 25 years of helping us all make tasty food. Check out its jerky cure, sausage and seasoning kits and new line of finishing sauces, a new Spicy Lime blend and new Home Hot Dog Making Kit for a healthy homemade twist on hot dogs.

Ideal for both the hunting camp and the home, CanCooker helps you cater to your crowd and serve stress-free meals in 30 minutes. Choose from 2- and 4-gallon options. A new propane burner and foldable chicken rack may be just the thing for your next tailgate party. CanCooker has new recipes on its website each week and recently launched a cookbook that will come in handy in hunting camp.

Fans of Skull Hooker, maker of notable European skull mount brackets, will want to check out its new Table Hooker model for hunters who prefer to set their mounts on their desk, table or shelf.

Latest

LEDE Suppressor Lineup
LEDE Suppressor Lineup

White Label Armory Launches Full Suppressor Lineup

White Label Armory, a manufacturing and supply subsidiary of VKTR Industries, is launching a new budget friendly, duty-capable suppressor line available to dealers exclusively through Sports South.

New for 2026: CVA Scout Spur 28-Gauge

CVA has unveiled its new Scout Spur in 28-gauge with fresh patterns. The Scout Spur is lightweight, handy and now in .28-gauge gives hunters more options in the field.

New for 2026: Winchester Supreme Long Range

New for 2026, Winchester introduces its Supreme Long Range rifle ammunition line. Centered around the BC MAX projectile, Winchester has designed this ammunition with the consistency needed for longer shots in mind.

EOTech Announces Ultra-Compact Vudu 4-12x36mm

The new-for-2026 EOTech Vudu 4-12x36mm's overall length sits at only 7.1 inches, makes this optic ideal on even the shortest rifle or AR-pistol.

First Look: Hawke Optics Vantage HD Binocular

Hawke Optics has introduced its Vantage HD Binoculars, available in three size options, each with two magnification levels.

Retay USA Expands Gamelander Rifle Series

For 2026, Retay USA announced the expansion of its Gamelander rifle line to include a dedicated series of straight-walled chamberings.

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