Winchester Announces Rooster XR

by
posted on January 9, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

Winchester has given upland hunters what should be a popular new ammunition offering with the introduction of its new Rooster XR.

Featuring the same Shot-Lok Technology found in the company's already announced Long Beard XR, Rooster XR is designed to deliver more consistent and tighter patterns at longer ranges. It also produces deeper penetration and extreme knockdown power. The company crafted the load for upland hunters that expected to experience challenging shots in difficult conditions.

"Rooster XR is the most innovative Winchester pheasant load ever developed," said Brett Flaugher, vice president of sales, marketing and strategy for Winchester Ammunition. "We are thrilled to get this product in the hands of upland hunters, as they will immediately recognize a difference and instantly aspire to be successful, especially when challenging shots are taken into account."

Shot-Lok Technology is a hardened resin that eliminates air space around the pellets, preventing movement and ultimately leading to virtually no pellet deformation.

As the shot is fired, the resin fractures, forming a micro-buffer as the shot pattern leaves the gun barrel-the pellets remain round and fly straighter and tighter resulting in highly consistent payloads and devastating knockdown at longer ranges.

Shot-Lok Technology Features:

• Protects shot during in-bore acceleration
• Shot launches from barrel near perfectly round for extremely tight long-range patterns
• Greater penetration over standard lead loads beyond 50 yards
• Devastating terminal on-target performances

For more information, go to Winchester.com.

Latest

W H2026 04 F Hog Texas Graves 425888
W H2026 04 F Hog Texas Graves 425888

Texas, Hogs and Thermals

Follow along as Brian McCombie indulges in his favorite trio: Texas, hogs and thermals.

New for 2026: Real Avid AR-15/AR-10 Master Collections

Real Avid has taken its AR-15 and AR-10 tooling and maintenance products and bundled them into anew Master Collections series, providing AR-platform fans with one-stop solutions to meet their specific AR needs.

Turkey Decoys All Season Long

Opening day of turkey season was rainy and cold. However, thanks to scouting and trail cameras, Scott Haugen had a plan. Matter of fact, from the first day to the last, Scott has a way to set the decoys to bring the birds in. Curious? Read on for some great strategies.

New for 2026: Hornady .223 WSSM and .243 WSSM Superformance Varmint

Hornady has announced the availability of .223 WSSM 55-grain V-Max and .243 WSSM 75-grain V-Max loads in the Superformance Varmint line.

#SundayGunday: Benelli M4 EXT

On this week's #SundayGunday, we’re checking out a true stalwart of the firearms world, the Benelli M4. Long held in high regard by concerned citizens looking for a pedigreed self-defense shotgun, quite a few have been plugged to reduce capacity, and used in the turkey woods over the years, as a true multi-purpose scattergun. Why? Well, as it turns out, there is very little that separates a good defensive shotgun from a good turkey gun. Learn more about it in this exclusive video.

Roundup: Turkey Guns & Gear

Check out our roundup of the best new turkey guns and gear in 2026.

Interests



Get the best of American Hunter delivered to your inbox.