Winchester Announces Rooster XR

by
posted on January 9, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

Winchester has given upland hunters what should be a popular new ammunition offering with the introduction of its new Rooster XR.

Featuring the same Shot-Lok Technology found in the company's already announced Long Beard XR, Rooster XR is designed to deliver more consistent and tighter patterns at longer ranges. It also produces deeper penetration and extreme knockdown power. The company crafted the load for upland hunters that expected to experience challenging shots in difficult conditions.

"Rooster XR is the most innovative Winchester pheasant load ever developed," said Brett Flaugher, vice president of sales, marketing and strategy for Winchester Ammunition. "We are thrilled to get this product in the hands of upland hunters, as they will immediately recognize a difference and instantly aspire to be successful, especially when challenging shots are taken into account."

Shot-Lok Technology is a hardened resin that eliminates air space around the pellets, preventing movement and ultimately leading to virtually no pellet deformation.

As the shot is fired, the resin fractures, forming a micro-buffer as the shot pattern leaves the gun barrel-the pellets remain round and fly straighter and tighter resulting in highly consistent payloads and devastating knockdown at longer ranges.

Shot-Lok Technology Features:

• Protects shot during in-bore acceleration
• Shot launches from barrel near perfectly round for extremely tight long-range patterns
• Greater penetration over standard lead loads beyond 50 yards
• Devastating terminal on-target performances

For more information, go to Winchester.com.

Latest

W H2026 08 Firstlight Beretta Italy Factory 1880
W H2026 08 Firstlight Beretta Italy Factory 1880

Beretta’s 500th Birthday Bash

Beretta has operated in the village of Gardone since 1526. By the 1880s it was the heart of the Val Trompia.

Moultrie Updates Metal Feeder Lineup for 2026

Moultrie has introduced its all-new lineup of heavy-duty metal feeders, available exclusively at Bass Pro Shops. The new lineup includes the 350-Pound Sled, 300-Pound Broadcast and 600-Pound Broadcast metal feeders, all engineered to put bucks on a daytime feeding pattern.

IEDs Found in the Carson National Forest

Between April 2, and May 8, 2026, multiple suspected destructive devices were recovered in Carson National Forest, near the Tres Piedras Ranger Station in Tres Piedras, N.M. On Aug. 10, 2026, an additional device was turned into the Canjilon Ranger Station in Canjilon, N.M. by a citizen who found it.

Black Bear Hunt: A Second Chance Down East

After striking out on a bait hunt for black bears in Maine, the author returns to strike paydirt with the same Ruger Super Blackhawk he used decades earlier to take his first bear.

Kent Cartridge Reintroduces Fasteel Classic Limited Edition for 2026

Kent Cartridge is bringing back one of its most requested waterfowl loads with the return of Fasteel Classic Limited Edition for 2026.

Head to Head: .17 HMR vs. .17 Hornet

Is the centerfire worthwhile? Or does rimfire take the gold? Find out in this installment of Head to Head.

Interests



Get the best of American Hunter delivered to your inbox.