Winchester Announces Rooster XR

by
posted on January 9, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

Winchester has given upland hunters what should be a popular new ammunition offering with the introduction of its new Rooster XR.

Featuring the same Shot-Lok Technology found in the company's already announced Long Beard XR, Rooster XR is designed to deliver more consistent and tighter patterns at longer ranges. It also produces deeper penetration and extreme knockdown power. The company crafted the load for upland hunters that expected to experience challenging shots in difficult conditions.

"Rooster XR is the most innovative Winchester pheasant load ever developed," said Brett Flaugher, vice president of sales, marketing and strategy for Winchester Ammunition. "We are thrilled to get this product in the hands of upland hunters, as they will immediately recognize a difference and instantly aspire to be successful, especially when challenging shots are taken into account."

Shot-Lok Technology is a hardened resin that eliminates air space around the pellets, preventing movement and ultimately leading to virtually no pellet deformation.

As the shot is fired, the resin fractures, forming a micro-buffer as the shot pattern leaves the gun barrel-the pellets remain round and fly straighter and tighter resulting in highly consistent payloads and devastating knockdown at longer ranges.

Shot-Lok Technology Features:

• Protects shot during in-bore acceleration
• Shot launches from barrel near perfectly round for extremely tight long-range patterns
• Greater penetration over standard lead loads beyond 50 yards
• Devastating terminal on-target performances

For more information, go to Winchester.com.

Latest

Sundaygunday Dma Stowaway
Sundaygunday Dma Stowaway

#SundayGunday: Dark Mountain Arms Stowaway Rifle

On this episode of #SundayGunday we’re focusing on survival, a survival rifle, that is. It’s called the Stowaway rifle, and it’s built by a company here in the USA called Dark Mountain Arms.

First Look: Friends of NRA Reach New Record in 2026

Friends of NRA has reached a historic milestone, welcoming more than 5 million attendees to its volunteer-led fundraising events since the program's founding in 1992.

Celebrating 75 Years: The History and Enduring Importance of CCI Ammunition

In 2026, CCI Ammunition—formally Cascade Cartridge Inc.—marks its 75th anniversary with a fitting tribute to innovation and American ingenuity.

MDT Adds Tikka T3X Short Action Left Hand to CRBN Stock Lineup

MDT is adding a Tikka T3X Short Action Left Hand inlet to the CRBN rifle stock lineup, expanding access to the platform for left-handed Tikka shooters.

Wildcat Cartridges: Why and Why Not?

Have a hankering to own a rifle chambered in a unique cartridge? Before dropping the cash, you should understand the advantages and drawbacks of selecting one.

New for 2026: Moultrie Edge 4 Series

Moultrie has introduced the Edge 4 series, the first cellular trail camera line built to recognize target bucks and fire a max-resolution cropped image to your phone, before you even set foot in the woods. The Edge 4 is waterproof, has enhanced night clarity and all-season power options built for every piece of ground.

Interests



Get the best of American Hunter delivered to your inbox.