Winchester Announces Rooster XR

by
posted on January 9, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

Winchester has given upland hunters what should be a popular new ammunition offering with the introduction of its new Rooster XR.

Featuring the same Shot-Lok Technology found in the company's already announced Long Beard XR, Rooster XR is designed to deliver more consistent and tighter patterns at longer ranges. It also produces deeper penetration and extreme knockdown power. The company crafted the load for upland hunters that expected to experience challenging shots in difficult conditions.

"Rooster XR is the most innovative Winchester pheasant load ever developed," said Brett Flaugher, vice president of sales, marketing and strategy for Winchester Ammunition. "We are thrilled to get this product in the hands of upland hunters, as they will immediately recognize a difference and instantly aspire to be successful, especially when challenging shots are taken into account."

Shot-Lok Technology is a hardened resin that eliminates air space around the pellets, preventing movement and ultimately leading to virtually no pellet deformation.

As the shot is fired, the resin fractures, forming a micro-buffer as the shot pattern leaves the gun barrel-the pellets remain round and fly straighter and tighter resulting in highly consistent payloads and devastating knockdown at longer ranges.

Shot-Lok Technology Features:

• Protects shot during in-bore acceleration
• Shot launches from barrel near perfectly round for extremely tight long-range patterns
• Greater penetration over standard lead loads beyond 50 yards
• Devastating terminal on-target performances

For more information, go to Winchester.com.

Latest

Ledemore Than A Billion
Ledemore Than A Billion

More than $1.2 Billion on the Way to Support Conservation and Access

 On Feb. 13 the U.S. Fish and Wildlife Service (USFWS) announced more than $1.2 billion in Wildlife and Sport Fish Restoration apportionments to support states, commonwealths and territories in their efforts to fund conservation and outdoor opportunities.

A Question of Quarterbores

With the release of the .25 Weatherby RPM, it's worth taking a step back and looking at some of the best quarterbores that graced chambers and fields throughout history. How will this new release measure up to its forefathers?

New for 2026: Avian-X Shotgun Cases

Building off of decades of innovation in the waterfowl-hunting industry, Avian-X is entering the soft-goods space in 2026 with a purpose-built lineup of waterproof and floating shotgun cases and neoprene gun sleeves designed to deliver in harsh hunting conditions.

Story of a Lever Gun—The Red Plaid Project Part 2

Andi Bogard continues her quest to build, test and hunt with a classic lever gun in a classic way. Check out the second installment of the project here.

Coyote Gear Roundup

Looking for gear to up your Coyote game? We've curated a great list of the latest and greatest.

New for 2026: Stoeger M3000 Sporting

For 2026, Stoeger has added a new model to its M3000 semi-auto shotgun lineup with the M3000 Sporting.

Interests



Get the best of American Hunter delivered to your inbox.