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Swarovski Optik North America has announced a Z5i illuminated riflescope in a lightweight 1-inch main tube, with 5X zoom (2.4-12X50 mm; 3.5-18X44 mm; or 5-25X52 mm). This Z5i has been developed for clearer visibility in low-light situations, to help hunters acquire a quicker sight picture on their quarry. Standard turrets are 1/4-m.o.a., while the addition of an optional ballistic turret, together with a patented four-point coil spring system, provides an easily adjustable and field-repeatable system. For more information on the Z5i, which is available with three reticle choices in the second focal plane, please visit swarovskioptik.com. MSRP: $1,588-1,921.
HIVIZ Shooting Systems, a leader in high-visibility sight solutions, is celebrating its 30th anniversary this year. Since its founding in 1996, the company has offered products that improve sight visibility and performance through cutting-edge fiber-optic and tritium-based systems.
Heritage Outdoor Group ("Heritage") has announced the acquisition of Badlands, a hunting backpack, gear and apparel brand, from W. C. Bradley Co. Terms of the transaction were not disclosed.
On this week's #SundayGunday, we’re taking a walk down memory lane, celebrating Winchester Ammunition and its salute to the greatest 250 years a country has ever lived. This limited-edition run of USA 250th Anniversary Edition ammunition pays homage to the red-blooded Americans who sacrificed themselves for the betterment of a nation.
One out of every four hunters who hunted the 2025 season will not hunt in 2026. That startling statistic was arrived at by Southwick Associates after conducting a survey of 28,447 hunters in 20 states.