Swarovski Announces Z5i Illuminated Riflescope

Deer hunters will have the rare opportunity to decipher the current state of whitetail deer when Buckmasters releases the ninth edition of its record book this fall. The 600-page tome shows where, when and by what means these world-class whitetails—25,000 in total—came to be included.

Ever wonder how often to clean your gun? How about what to clean it with? How about what to clean it with if you're hunting at 40-below? Phil Massaro answers all these questions and more, in this clean-freaks primer.

Attendance records have been shattered at this year’s major hunting shows. The latest, Ducks Unlimited’s DUX (Ducks Unlimited Expo), set a new high-water mark in Memphis, Tenn. According to the Commercial Appeal, the July to Aug. 2 event attracted roughly 30,000 attendees. The 2025 event, also held in Memphis, drew a crowd that numbered nearly 20,000.

“Only accurate rifles are interesting.” Townsend Whelen

Beretta USA has launched the A400 Solo, a new semi-automatic shotgun engineered for hunters who demand performance in the harshest conditions. Built on Beretta's A400 platform and packed with the company's latest advancements, the A400 Solo combines Beretta's B-Link Pro gas-operating system, Steelium barrel technology and Kick-Off Plus recoil reduction system into one dependable platform.