It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

Largest Crowd Ever
Largest Crowd Ever

Clemson University Conservation Program Reaches Endowment Goal

The Boone and Crockett Club recently announced the wildlife conservation program at Clemson University has reached its $5 million endowment goal. Thanks to more than a decade of fundraising and support led by club member Johnny Evans—and other key contributors—the studies at the school focusing on sound, scientific wildlife conservation will continue into the future.

Know How: First Guns for Junior Shooters

Curious what gun to start out a junior shooter on? Bryce Towsley is a man with experience. Read on for some tips on what to get the young hunter in your life.

New for 2026: Kent Cartridge Southern Reserve Dove

Kent Cartridge introduces Southern Reserve Dove, a purpose-built load designed for fast shooting and performance in the dove fields.

#SundayGunday: Springfield Armory SA-35 4"

Springfield's SA-35 4” maintains the “wood and steel” vibes of yesteryear, with a blued finish on the gun’s carbon steel, and checkered walnut grips. Curious about this updated version of a true classic? Check out this exclusive edition of #SundayGunday.

Will Grizzly Bear Management be Returned to the States?

When the grizzly bear in the Lower 48 was given Endangered Species Act (ESA) protection as a threatened species in 1975, it was supposed to be a temporary protection that would be lifted once populations met or exceeded specific goals. Now more than a half century later and with grizzly populations that have spread and met or far surpassed the goals set in 1975.

New for 2026: Leupold LCO Pro F2 Red-Dot

Leupold & Stevens, Inc. has launched its LCO Pro F2 red-dot sight, combining optical clarity, reliability and purpose-built features in a full-sized red dot.

Interests



Get the best of American Hunter delivered to your inbox.