It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

Speedgoat 2 On Goose
Speedgoat 2 On Goose

Reviewed: Montana Knife Company Speedgoat 2.0

There are thousands of knives out there to choose from. Out of the dozens of knives I personally own, this one from Montana Knife Company clearly stands out as a hunter’s top-tier tool.

Hardware Review: Henry SPD HUSH

If you’re a lever action traditionalist, the Henry Special Product Division (SPD) HUSH may befuddle you. Not only does the SPD HUSH eschew traditional features, but it’s also purpose built for something that ol’ Benjamin Tyler Henry could never have imagined. HUSH is short for Henry’s Ultimate Suppressor Host.

Speer Announces New Products That Will Be Showcased at SHOT Show 2026

Speer Ammunition has announced several new loads for 2026, which include one new addition of Lawman TMJ and two new additions of Speer Impact component bullets for reloaders.

New for 2026: Ruger Red Label III

Ruger has announced the return of one of America's most iconic over/under shotguns with the Red Label III. First launched in 1977, the original Ruger Red Label earned a reputation for rugged reliability, classic lines, and American-made quality. Decades later, the Red Label III strives to continue that legacy.

New for 2026: Armageddon Gear Gun Slinger Chest Rig

The Gun Slinger Chest Rig, is now offered alongside the original Big Game Chest Rig for hunters who want sidearm carry built in from the start.

#SundayGunday: Leupold SX-4 Pro Guide HD Gen 2

On this week's #SundayGunday, we’re checking out the SX-4 Pro Guide HD Gen 2, the latest iteration of hunter-focused spotting scope from Leupold. Coming in both straight and angled configurations, and the buyer’s choice of 20-60x85mm or 15-45x65mm zoom ratio’s the SX-4 Pro Guide HD Gen 2 has a configuration for any preference and set of circumstances.

Interests



Get the best of American Hunter delivered to your inbox.