It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

Lederuger And Beretta
Lederuger And Beretta

Ruger and Beretta Reach Agreement

Ruger and Beretta Holding—two of the most beloved names in the hunting industry—reached a strategic cooperation agreement last week. Officials from both companies said the terms were mutually beneficial. Read on for the details.

Hardware Review: Taurus Raging Hunter 350 Legend

Check out Frank Melloni's Hardware review of this dedicated hunting handgun from Taurus.

Vortex Optics Strike Eagle 1-10x24mm FFP

The latest Strike Eagle 1–10x24mm FFP from Vortex Optics plants a stake in the middle ground between close-range speed and long range performance, delivering more reach and a compact footprint that saves space for rail-mounted accessories. Deerwoods hunters and predator hunters, take serious note.

Review: Leupold BX-3 Alpine HD 12x50mm

Contributor Phil Massaro reviews the Leupold BX-3 Alpine HD 12x50 binocular, which offers a stellar image at an attractive price.

New for 2026: Browning Trail Cameras' Defender Vision Pro LSF

The Defender Vision Pro LSF is Browning Trail Cameras' 2026 livestream cellular trail camera, built for users seeking immediate visibility and real-time awareness from the field. It is designed for both property and game monitoring.

Texas, Hogs and Thermals

Follow along as Brian McCombie indulges in his favorite trio: Texas, hogs and thermals.

Interests



Get the best of American Hunter delivered to your inbox.