2025 NRA Golden Bullseye Pioneer Award

by
posted on January 3, 2025
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
2025 GBA Pioneer Award Lead

Since its founding in 1852, Smith & Wesson has been an iconic American brand, and its guns helped tame the American West, defended this nation in times of war, and have been cherished by generations of shooters, collectors and hunters. But the Smith & Wesson we know today, perhaps the entire firearms industry, would not be the same today were it not for Robert L. “Bob” Scott. It was the leadership and business acumen of Scott—the current Chairman of the Board for Smith & Wesson Brands—to see this company through its roughest patch.

A British company, Tompkins PLC, acquired the assets of Smith & Wesson in 1987. Ten years later, then CEO Ed Schultz caved into pressure from the Clinton administration and signed an agreement on sales and marketing practices—a gun-grabbers wish list. Among other onerous provisions, the “deal” prohibited anyone under the age of 18 from even into a gun shop that carried Smith & Wessons.

The anti-gun restrictions Smith’s management had agreed to were not even close to acceptable to its customers—nor to Scott. Its British ownership had negotiated away rights reserved to the people. A massive, organic, boycott--consumers, dealers, distributors—ensued. The stock price fell to $ 0.19 a share. Sales plummeted, and hundreds of workers were laid off from the company.

Scott had been an executive with Berkeley & Co. and Tasco Sales before becoming an S&W vice president from 1989 to 1999, and he was also president of Walther USA, a joint venture between S&W and Walther. In 1999 he became an S&W board member. He worked with Safe-T-Hammer to eventually purchase Smith & Wesson in 2001 for $15 million, far below the $112.5 million Tompkins had paid for it about a decade before. With new ownership, eventually consumers put the blame where it belonged—bad management, not the worker assembling N-Frames. They forgave Smith as a brand, and that’s where Bob Scott as a member of the board of directors and, eventually as chairman, worked with in-house executives to bring Smith not only back from ruin but to its rightful, prominent place in the firearms business and American manufacturing.

Under his watch, many new and innovative, firearms—or even Smith’s rendition of existing models—have continued to aid the company’s rise. In 2023, S&W opened a new 240-acre facility in Maryville, Tenn., investing $125 million in the new assembly, logistics and an injection-molding facility. The massive state-of-the-art facility positions Smith well into the future.

Outisde of S&W, Scott has served as one of the top leaders in the entire firearms industry, and he continues to do so. Since 1999, he has been a board member for the National Shooting Sports Foundation (NSSF), as well as its treasurer and vice president. He is currently NSSF’s chairman, but he has also been a director of the Sporting Arms and Maunfacturers Institute (SAAMI), in addition to holding board positions with Primos Hunting and OPT Holdings.

“If it were not for Bob Scott, there may not be a Smith & Wesson,” said NRA Executive Vice President and CEO Doug Hamlin. “Certainly not the thriving, healthy company of today. Thank you, Bob, for keeping this American tradition alive.”

Latest

Shotgun, Shells And Flag
Shotgun, Shells And Flag

President Trump Defends Hunters and Thanks the NRA

In a historic day at the White House on September 17, President Donald Trump (R) signed an executive order to protect and enhance hunters’ part in the North American Wildlife Conservation Model.

Says Me: Life is Short. Buy the Gun.

Fifty years from now the nostalgic scenes our heirs will conjure will be photos of us carrying guns supremely upgraded from the likes of Murray and his lot. Call it hunting, evolved.

37 States Now Approve FireStick for Muzzleloading Seasons

Connecticut and Indiana have joined the growing number of states recognizing Federal Premium FireStick technology for use during their 2026 muzzleloader seasons. Two others —Arizona and California—recently approved the product in their hunting regulations.

Ammo Trends: Things are Getting Smaller … Again

Is bigger always better? Or does precision triumph over all? The ammo world will likely never agree. Nonetheless, Philip Massaro takes a look at the latest downsizing trend. 

Bagging Birds: How to Hit More Doves

No one wants to be the butt of jokes from friends on the dove field. Read our tips to be the hot shooter on the field this season.

Good News for Migratory Game Bird Hunters

The U.S. Fish and Wildlife Service is finalizing a streamlined process for authorizing seasonal migratory game bird hunting that will allow seasons to be authorized earlier, providing sportsmen, states and tribes greater certainty for planning. The changes will also reduce unnecessary federal rulemaking.

Interests



Get the best of American Hunter delivered to your inbox.