2025 NRA Golden Bullseye Pioneer Award

by
posted on January 3, 2025
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
2025 GBA Pioneer Award Lead

Since its founding in 1852, Smith & Wesson has been an iconic American brand, and its guns helped tame the American West, defended this nation in times of war, and have been cherished by generations of shooters, collectors and hunters. But the Smith & Wesson we know today, perhaps the entire firearms industry, would not be the same today were it not for Robert L. “Bob” Scott. It was the leadership and business acumen of Scott—the current Chairman of the Board for Smith & Wesson Brands—to see this company through its roughest patch.

A British company, Tompkins PLC, acquired the assets of Smith & Wesson in 1987. Ten years later, then CEO Ed Schultz caved into pressure from the Clinton administration and signed an agreement on sales and marketing practices—a gun-grabbers wish list. Among other onerous provisions, the “deal” prohibited anyone under the age of 18 from even into a gun shop that carried Smith & Wessons.

The anti-gun restrictions Smith’s management had agreed to were not even close to acceptable to its customers—nor to Scott. Its British ownership had negotiated away rights reserved to the people. A massive, organic, boycott--consumers, dealers, distributors—ensued. The stock price fell to $ 0.19 a share. Sales plummeted, and hundreds of workers were laid off from the company.

Scott had been an executive with Berkeley & Co. and Tasco Sales before becoming an S&W vice president from 1989 to 1999, and he was also president of Walther USA, a joint venture between S&W and Walther. In 1999 he became an S&W board member. He worked with Safe-T-Hammer to eventually purchase Smith & Wesson in 2001 for $15 million, far below the $112.5 million Tompkins had paid for it about a decade before. With new ownership, eventually consumers put the blame where it belonged—bad management, not the worker assembling N-Frames. They forgave Smith as a brand, and that’s where Bob Scott as a member of the board of directors and, eventually as chairman, worked with in-house executives to bring Smith not only back from ruin but to its rightful, prominent place in the firearms business and American manufacturing.

Under his watch, many new and innovative, firearms—or even Smith’s rendition of existing models—have continued to aid the company’s rise. In 2023, S&W opened a new 240-acre facility in Maryville, Tenn., investing $125 million in the new assembly, logistics and an injection-molding facility. The massive state-of-the-art facility positions Smith well into the future.

Outisde of S&W, Scott has served as one of the top leaders in the entire firearms industry, and he continues to do so. Since 1999, he has been a board member for the National Shooting Sports Foundation (NSSF), as well as its treasurer and vice president. He is currently NSSF’s chairman, but he has also been a director of the Sporting Arms and Maunfacturers Institute (SAAMI), in addition to holding board positions with Primos Hunting and OPT Holdings.

“If it were not for Bob Scott, there may not be a Smith & Wesson,” said NRA Executive Vice President and CEO Doug Hamlin. “Certainly not the thriving, healthy company of today. Thank you, Bob, for keeping this American tradition alive.”

Latest

Jay Shooting 110 Rimfire
Jay Shooting 110 Rimfire

#SundayGunday: Savage Arms Model 110 Rimfire

On this week's #SundayGunday, we're checking out the brand new Model 110 Rimfire, from Savage Arms. Based off the classic 110 action, long-loved by American hunters nationwide, the Model 110 RF takes advantage of this venerable footprint to make the gun compatible with stocks and accessories designed for the Model 110 short-action. Follow along in this exclusive video, as NRA Media's Jay Grazio takes an exclusive early look at a 110 RF prototype, and goes in-depth on the features of this new 110 lineup.

NPS Looking for Help From a Few Good Hunters

The NPS is asking for help from American hunters, in an effort to support the “protection of wetlands, native wildlife, cultural resources and sensitive habitats that are affected by invasive species such as nutria and feral hogs.”

Coyote Hunting Tips: Are You Overlooking These Details?

Don't overlook the small details on your coyote hunts. It could sink your hunt and leave you with a sinking feeling of failure. The following represent areas where overlooked details, big and small, could send your hunt to the bottom of the ocean faster than the Titanic.

New for 2026: Federal Heavyweight TSS Rob Roberts Limited Edition

Federal Ammunition has been shipping its new Heavyweight TSS Rob Roberts Limited Edition turkey loads. Developed in collaboration with legendary choke designer Rob Roberts, these limited-edition offerings are built to deliver extreme range, pattern density and lethal energy.

New for 2026: Pedersoli Kodiak Survivalist Compact Express Rifle

Italian Firearms Group (IFG) has released the Kodiak Survivalist, an all-new compact express rifle from Davide Pedersoli. Known for blending old-world detail with serious performance across its lineup, Pedersoli brings that same disciplined craftsmanship to a utility-driven concept, resulting in what might best be described as a "gentleman's survival rifle."

Turkey Loads 101

Seemingly simple, selecting the proper turkey load is anything but a grab-and-go proposition nowadays. Instead, it requires consideration of key load characteristics, purpose and value, all of which are covered in this article.

Interests



Get the best of American Hunter delivered to your inbox.