2025 NRA Golden Bullseye Pioneer Award

by
posted on January 3, 2025
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
2025 GBA Pioneer Award Lead

Since its founding in 1852, Smith & Wesson has been an iconic American brand, and its guns helped tame the American West, defended this nation in times of war, and have been cherished by generations of shooters, collectors and hunters. But the Smith & Wesson we know today, perhaps the entire firearms industry, would not be the same today were it not for Robert L. “Bob” Scott. It was the leadership and business acumen of Scott—the current Chairman of the Board for Smith & Wesson Brands—to see this company through its roughest patch.

A British company, Tompkins PLC, acquired the assets of Smith & Wesson in 1987. Ten years later, then CEO Ed Schultz caved into pressure from the Clinton administration and signed an agreement on sales and marketing practices—a gun-grabbers wish list. Among other onerous provisions, the “deal” prohibited anyone under the age of 18 from even into a gun shop that carried Smith & Wessons.

The anti-gun restrictions Smith’s management had agreed to were not even close to acceptable to its customers—nor to Scott. Its British ownership had negotiated away rights reserved to the people. A massive, organic, boycott--consumers, dealers, distributors—ensued. The stock price fell to $ 0.19 a share. Sales plummeted, and hundreds of workers were laid off from the company.

Scott had been an executive with Berkeley & Co. and Tasco Sales before becoming an S&W vice president from 1989 to 1999, and he was also president of Walther USA, a joint venture between S&W and Walther. In 1999 he became an S&W board member. He worked with Safe-T-Hammer to eventually purchase Smith & Wesson in 2001 for $15 million, far below the $112.5 million Tompkins had paid for it about a decade before. With new ownership, eventually consumers put the blame where it belonged—bad management, not the worker assembling N-Frames. They forgave Smith as a brand, and that’s where Bob Scott as a member of the board of directors and, eventually as chairman, worked with in-house executives to bring Smith not only back from ruin but to its rightful, prominent place in the firearms business and American manufacturing.

Under his watch, many new and innovative, firearms—or even Smith’s rendition of existing models—have continued to aid the company’s rise. In 2023, S&W opened a new 240-acre facility in Maryville, Tenn., investing $125 million in the new assembly, logistics and an injection-molding facility. The massive state-of-the-art facility positions Smith well into the future.

Outisde of S&W, Scott has served as one of the top leaders in the entire firearms industry, and he continues to do so. Since 1999, he has been a board member for the National Shooting Sports Foundation (NSSF), as well as its treasurer and vice president. He is currently NSSF’s chairman, but he has also been a director of the Sporting Arms and Maunfacturers Institute (SAAMI), in addition to holding board positions with Primos Hunting and OPT Holdings.

“If it were not for Bob Scott, there may not be a Smith & Wesson,” said NRA Executive Vice President and CEO Doug Hamlin. “Certainly not the thriving, healthy company of today. Thank you, Bob, for keeping this American tradition alive.”

Latest

2W H2026 03 Hardware W3772 TAH 9510Lead
2W H2026 03 Hardware W3772 TAH 9510Lead

Hardware Review: Christensen Arms Evoke .375 H&H

A .375 H&H Magnum for less than $1,000 is a win for hunters on any continent, especially when it comes packed with features and has the sub-MOA accuracy potential of the American-made Evoke from Christensen Arms.

New for 2026: Avian-X Waterfowl Backpacks

Expanding its assortment to include soft goods in 2026, waterfowl brand Avian-X has announced an all-new lineup of packs specifically designed to keep waterfowl hunters organized, mobile and ready for anything.

Behind the Bullet: The .308 Norma Magnum

Norma’s ballistician Nils Kvale saw the wisdom of having the velocity and horsepower of the .300 H&H Magnum, but in a shorter, more affordable receiver, and used the H&H case to develop his .358 Norma Magnum in 1959 as well as the .308 Norma Magnum one year later. The .308 Norma Magnum closely resembles the wildcat .30-338 cartridge, though the shoulder of the former is located a bit more toward the base than that of the .308 Norma Magnum. Intrigued? Read on about this often unfairly overlooked hunting classic.

New for 2026: Browning Trail Cameras Defender Pro Scout Max HD-DV

The Defender Pro Scout Max HD-DV, from Browning Trail Cameras, promises direct video transmission and streamlined setup without adding complexity.

Is Wildcatting Right for You?

Dennis Bradley explores the potential benefits of going with a wildcat cartridge, using the .375 Raptor as a case study.

New for 2026: The Chiappa M1-22 Bushranger

Chiappa Firearms expands its rimfire lineup with the introduction of the Bushranger M1-22 Semi-Auto, a .22 LR rifle built to bridge familiar sporting ergonomics with modern accessory capability. The Bushranger is intended for recreational shooting, skill development and range use, but could also excel in the hands of any small game or varmint hunter.

Interests



Get the best of American Hunter delivered to your inbox.