YETI, a brand well-known among hunters and outdoorsmen and women a like, announced today that it'd soon be releasing a new version of its popular Hopper cooler—this time in what the company is calling "Field Tan." Previously available in a combination of gray, black and blue, the Hopper is officially getting an earth-tone variant.
“Our goal is to make products that inspire and enable outdoor adventure,” said Matt Reintjes, YETI CEO. “Adding the Field Tan colorway to the Hopper family expands the cooler’s benefits and appeal to a broader audience. We’re looking forward to the new adventures, hunts, and trips YETI owners take it on.”
The Hopper line has been available since 2014, and is known for its durable, tough-as-nails soft-sided coolers. Hoppers feature a HydroLok zipper, ColdCell insulation and a DryHide exterior.
The Hopper 20, Hopper 30, and Hopper 40 are available in both Field Tan and Fog Gray this spring. The Field Tan version will be available beginning May 23, 2016. MSRPs vary from $299.99 to $399.99, depending on model.