YETI Opens First Retail Store

by
posted on February 23, 2017
yeti_store_opens_f.jpg

YETI has opened its first store, which will double as a retail and community event space on South Congress Avenue in Austin, Texas. The flagship store opened its doors on Feb. 23, 2017.

The location features 8,000 square feet for customers to explore, and is set to feature live entertainment, an indoor/outdoor bar, a product customization station, outdoor-themed installations and a selection of YETI's "historical artifacts," which will included prized possessions from the collections of founders Roy and Ryan Seiders.

“The YETI Flagship store is a convergence of the lifestyle we stand for, the products we offer and the community we live in,” said YETI CEO Matt Reintjes. “It’s a gathering spot for locals and out-of- towners to enjoy a cold beer, listen to music, watch a film or learn from a pro.”

The store is designed its visitors in the outdoors, and will feature experiential installations that have been crafted to pay tribute to the spirit of innovation and risk-taking.

Customers are welcome now.

For more information, go to YETI.com.

Latest

Moose Chana Masala
Moose Chana Masala

Recipe: Instant Pot Moose Chana Masala

This fusion dish brings together Indian chana with Canadian moose, for a delightful culinary experience.

Review: Winchester 400 Legend

Winchester’s new 400 Legend is a streamlined, mid-sized straight-wall cartridge intended to fill the gap between its wildly popular 350 Legend and the notorious 450 Bushmaster. It is—in our opinion—a masterstroke of genius.

#SundayGunday: Howa M1500 Super Lite

Get a closer look at the Howa M1500 Super Lite, the latest addition to our #SundayGunday series.

First Look: Savage TIMBER Series Rimfire Rifles

Savage Arms introduces the TIMBER Series—a new line of precision-engineered rimfire rifles.

Review: Wilson Combat NULA Model 20

Accuracy doesn’t have to be heavy.

Head to Head: .270 Winchester vs. .308 Winchester

Both the .308 Winchester and .270 Winchester are popular chamberings, and ammo is readily available from nearly every manufacturer. Which comes out on top? We take a closer look at the pros and cons of each.

Interests



Get the best of American Hunter delivered to your inbox.