YETI Announces Hopper Flip 12

YETI has announced that it's expanding its popular Hopper line of coolers with the introduction of the new Flip. The Flip is meant to serve as more a day-to-day cooler solution than the company's other, larger offerings.

The Flip is soft-sided cooler, and hailed as 100 percent leakproof. It features a compact, cubed design that's ideal for daily use.

“YETI built its reputation on indestructible coolers and drinkware that set the standard for ice retention,” says Matt Reintjes, YETI CEO. “While we’ve made strides for the soft cooler industry with the original Hopper, we saw a need for an even more portable solution that continues to raise expectations for performance and durability. The Hopper Flip is perfect for day-trips anywhere.”

Like YETI's other soft-sided coolers, the Flip's construction includes the HydroLok Zipper, the puncture-resistant DryHide Shell and up to an inch of ColdCell Insulation. A heavy-duty EVA foam bottom and RF-welded seams provide waterproof construction. Double-stitched handles and an included shoulder strap offer simple carrying options.

The Flip will ship with an MSRP of $279.99, and is expected to be available beginning on August 25, 2016.9.

For more information, go to YETICoolers.com.