2014 a Year for Fewer Gun, Ammo Sales?

by
posted on March 12, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

Media reports lately suggest gunmakers can expect good business in 2014, but not as good as last year.

The FBI released data for January gun background checks recently; it was about a third lower than the same month a year earlier. One gun industry analyst wrote that the negative monthly sales comparisons he's seen recently is a trend he expects to last through May or June.

A statement from Cabela’s chief executive Thomas Milner would seem to mirror that sentiment. “The surge in firearms and ammunition is clearly winding down,” he told the Wall Street Journal. 2013 fourth-quarter sales at Cabela’s were down 10 percent.

On the other hand, Smith & Wesson has increased its sales estimates for 2014. Said Smith & Wesson CEO James Debney to Bloomberg Business Week: “We continue to believe that our industry is in the midst of an underlying long-term growth trend and our objective is to grow faster than the market.”

Either way one looks at it raises a question: Does this mean the dearth of guns and ammo we’ve all noticed across the country is coming to a close? Could be. Reports suggest some parts of the country are still experiencing ammo shortages. That might continue until ammo manufacturers are able to turn their attention from high-demand lines (.223 Rem., .308 Win., .45 ACP, 9mm) that have dominated the market and focus on other lines, like .45-70 and .30-30, for instance.

What do you think? Have you seen an uptick in inventory in your neck of the woods? Let us know below.

Latest

2W H2026 03 Hardware W3772 TAH 9510Lead
2W H2026 03 Hardware W3772 TAH 9510Lead

Hardware Review: Christensen Arms Evoke .375 H&H

A .375 H&H Magnum for less than $1,000 is a win for hunters on any continent, especially when it comes packed with features and has the sub-MOA accuracy potential of the American-made Evoke from Christensen Arms.

New for 2026: Avian-X Waterfowl Backpacks

Expanding its assortment to include soft goods in 2026, waterfowl brand Avian-X has announced an all-new lineup of packs specifically designed to keep waterfowl hunters organized, mobile and ready for anything.

Behind the Bullet: The .308 Norma Magnum

Norma’s ballistician Nils Kvale saw the wisdom of having the velocity and horsepower of the .300 H&H Magnum, but in a shorter, more affordable receiver, and used the H&H case to develop his .358 Norma Magnum in 1959 as well as the .308 Norma Magnum one year later. The .308 Norma Magnum closely resembles the wildcat .30-338 cartridge, though the shoulder of the former is located a bit more toward the base than that of the .308 Norma Magnum. Intrigued? Read on about this often unfairly overlooked hunting classic.

New for 2026: Browning Trail Cameras Defender Pro Scout Max HD-DV

The Defender Pro Scout Max HD-DV, from Browning Trail Cameras, promises direct video transmission and streamlined setup without adding complexity.

Is Wildcatting Right for You?

Dennis Bradley explores the potential benefits of going with a wildcat cartridge, using the .375 Raptor as a case study.

New for 2026: The Chiappa M1-22 Bushranger

Chiappa Firearms expands its rimfire lineup with the introduction of the Bushranger M1-22 Semi-Auto, a .22 LR rifle built to bridge familiar sporting ergonomics with modern accessory capability. The Bushranger is intended for recreational shooting, skill development and range use, but could also excel in the hands of any small game or varmint hunter.

Interests



Get the best of American Hunter delivered to your inbox.