2014 a Year for Fewer Gun, Ammo Sales?

by
posted on March 12, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

Media reports lately suggest gunmakers can expect good business in 2014, but not as good as last year.

The FBI released data for January gun background checks recently; it was about a third lower than the same month a year earlier. One gun industry analyst wrote that the negative monthly sales comparisons he's seen recently is a trend he expects to last through May or June.

A statement from Cabela’s chief executive Thomas Milner would seem to mirror that sentiment. “The surge in firearms and ammunition is clearly winding down,” he told the Wall Street Journal. 2013 fourth-quarter sales at Cabela’s were down 10 percent.

On the other hand, Smith & Wesson has increased its sales estimates for 2014. Said Smith & Wesson CEO James Debney to Bloomberg Business Week: “We continue to believe that our industry is in the midst of an underlying long-term growth trend and our objective is to grow faster than the market.”

Either way one looks at it raises a question: Does this mean the dearth of guns and ammo we’ve all noticed across the country is coming to a close? Could be. Reports suggest some parts of the country are still experiencing ammo shortages. That might continue until ammo manufacturers are able to turn their attention from high-demand lines (.223 Rem., .308 Win., .45 ACP, 9mm) that have dominated the market and focus on other lines, like .45-70 and .30-30, for instance.

What do you think? Have you seen an uptick in inventory in your neck of the woods? Let us know below.

Latest

Long Beard TSS Beauty 2
Long Beard TSS Beauty 2

Turkey Loads 101

Seemingly simple, selecting the proper turkey load is anything but a grab-and-go proposition nowadays. Instead, it requires consideration of key load characteristics, purpose and value, all of which are covered in this article.

New for 2026: Kings Camo XKG Summit Series Packs

Kings Camo has launched its all-new XKG Summit Series Packs. Engineered for versatility, comfort and load-hauling capability, this pack systems offer modular performance suitable for a wide range of adventures, from streamlined day hunts to extended backcountry trips.

New for 2026: Real Avid Ratchet Rest Adjustable Height Shooting Bags

Real Avid has announced the Ratchet Rest—Adjustable Height Shooting Bags designed to give shooters exact elevation control, faster target alignment and repeatable shooting performance.

MDF Invested $48.3 Million for Conservation in 2025

The Mule Deer Foundation (MDF) mobilized a total of $48.3 million for mule deer and black-tailed deer in 2025, its second-best year on record. Across 153 projects in 17 states, MDF helped restore more than 537,000 acres of critical wildlife habitat, benefitted 129 deer herds and eliminated or converted 149 miles of hazardous fence to restore safe movement corridors for wildlife.

Behind the Bullet: .17 Mach 2

Ever heard of the .17 Mach 2? Go behind the scenes on this hot little rimfire round with resident ammo guru Phil Massaro.

Tuo Curates Specialized Turkey Hunting Collection

For the 2026 spring season, Tuo has architected a technical system specifically curated to meet the demands of turkey hunters. While engineered for maximum versatility, the Tuo ecosystem has developed a particular following in regions where the early season isn't defined by green leaves and lilac blooms, but by the high-contrast skeletal timber and grey-scale of the early spring woods.

Interests



Get the best of American Hunter delivered to your inbox.