NRA Unveils New Look and Video for Eddie Eagle

During its 144th Annual Meetings and Exhibits in Nashville, Tenn., the NRA unveiled a brand new look, including a new video and website, for its Eddie Eagle GunSafe Program. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.

Eddie has a modernized look and some new friends known as the Wing Team.

Together, they teach children from preschool through third grade the right thing to do if they ever come across an unattended gun: “STOP! Don’t touch. Run away. Tell a grown-up.” The video also includes a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.

“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”

The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.

The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more, most of which can be found on the new interactive website. Visit eddieeagle.com to watch the video and learn more about the program.

For more information, go to EddieEagle.NRA.org.