First Look: Browning BXR Ammunition

by
posted on January 4, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
browning_ammo_friedman_f.jpg

I recently had the opportunity to test Browning’s new BXR bullet in the company’s new ammunition line on a whitetail hunt in Oklahoma, and I can say quite confidently that it will put meat in your freezer. First, a little bit about the line and the bullet.

Browning ammo is made by Winchester Ammunition, expanding the partnership between the two companies that spans many decades (FN Herstal, the parent of Browning, makes Winchester firearms under license from Winchester Ammunition). The BXR bullet uses similar technology to Winchester’s Deer Season line. A large, copper-matrix tip provides rapid expansion upon impact, while behaving like a polymer tip in flight to ensure velocity retention and accuracy.

Those are the marketing points, but how did the bullet perform in real life? As mentioned, well. Using the BXR ammo in .270 Win. out of a Browning AB3 Composite Stalker rifle, I shot a buck and three does, and only had to track one doe for a mere 40 yards—the others all dropped where they were hit. I did not recover a bullet from any of the does as they all passed through, but the internal damage caused by the rapid expansion was a sight to behold.

The first doe was shot at 110 yards and dropped in its tracks. When skinned, we found the bullet smashed through both shoulders and obliterated one lung and most of the heart. The buck fell next at 88 yards, and I was able to recover bullet fragments from the far shoulder. The projectile went through three ribs on the near side, liquefied the lungs and then demolished the far shoulder, where it broke into three large pieces that remained in the deer. A fragment also penetrated the heart. The second doe was shot about 30 minutes later at 227 yards and dropped where it stood (although in the process of dropping, it fell down a 20-foot ledge into a small canyon). Again, the bullet passed through after causing massive internal damage. The last doe was shot at 115 yards and ran about 40 yards before falling. It left a blood trail a blind man could follow and was recovered easily. When we recovered this one, I was amazed that it ran at all—the bullet went right through both lungs and the heart, rendering them unrecognizable when we skinned and gutted this doe.

So, what does all this mean? It means the BXR bullet dumps a tremendous amount of energy inside the target, ensuring rapid death and easy recovery. I would advise using it on deer-sized game or smaller, since it is, by design, not a particularly tough bullet. That said, one of the other hunters in camp took a decent-size feral hog with the BXR and it ran a mere 80 yards before succumbing. Still, it is designed to cause massive internal damage rather than penetrate through tough barriers, so this bullet is not ideal for elk, moose or anything much larger than a mule deer.

Given the results I obtained, I’d say Browning’s initial entry into the deer-load market is, without question, a winner.

Latest

2W H2026 03 Hardware W3772 TAH 9510Lead
2W H2026 03 Hardware W3772 TAH 9510Lead

Hardware Review: Christensen Arms Evoke .375 H&H

A .375 H&H Magnum for less than $1,000 is a win for hunters on any continent, especially when it comes packed with features and has the sub-MOA accuracy potential of the American-made Evoke from Christensen Arms.

New for 2026: Avian-X Waterfowl Backpacks

Expanding its assortment to include soft goods in 2026, waterfowl brand Avian-X has announced an all-new lineup of packs specifically designed to keep waterfowl hunters organized, mobile and ready for anything.

Behind the Bullet: The .308 Norma Magnum

Norma’s ballistician Nils Kvale saw the wisdom of having the velocity and horsepower of the .300 H&H Magnum, but in a shorter, more affordable receiver, and used the H&H case to develop his .358 Norma Magnum in 1959 as well as the .308 Norma Magnum one year later. The .308 Norma Magnum closely resembles the wildcat .30-338 cartridge, though the shoulder of the former is located a bit more toward the base than that of the .308 Norma Magnum. Intrigued? Read on about this often unfairly overlooked hunting classic.

New for 2026: Browning Trail Cameras Defender Pro Scout Max HD-DV

The Defender Pro Scout Max HD-DV, from Browning Trail Cameras, promises direct video transmission and streamlined setup without adding complexity.

Is Wildcatting Right for You?

Dennis Bradley explores the potential benefits of going with a wildcat cartridge, using the .375 Raptor as a case study.

New for 2026: The Chiappa M1-22 Bushranger

Chiappa Firearms expands its rimfire lineup with the introduction of the Bushranger M1-22 Semi-Auto, a .22 LR rifle built to bridge familiar sporting ergonomics with modern accessory capability. The Bushranger is intended for recreational shooting, skill development and range use, but could also excel in the hands of any small game or varmint hunter.

Interests



Get the best of American Hunter delivered to your inbox.