Lead Photo Choice Ammo

Choice Ammunition—Montana’s Handloaded Factory Ammunition.

Today, we have many more projectile options than we’ve ever had. However, there are still some combinations that aren’t readily available, and some of our older cartridges have become all but unobtainable. Enter a boutique ammunition shop from Montana, the brainchild of Mr. Jon Wemple: meet Choice Ammunition.

#SundayGunday: Nosler Whitetail Country Ammunition

This affordable option is for hunters who understand the effectiveness of an old-school, cup-and-core lead bullet.

The .404 Jeffery Family

The .404 Jeffery dates back to 1905 or 1906, and was supposedly created by W.J. Jeffery & Co. to replicate the performance of the .450/400 3” Nitro Express, but in a bolt-action magazine rifle. But the offspring of that cartridge—as well as those cartridges which were “highly inspired” by the .404 Jeffery—have gotten much more of the spotlight than the .404 ever did.

Head to Head: The 6.5 PRC vs. the 7mm PRC

Hornady's Precision Rifle Cartridge series has been a hit among hunters and target shooters alike, and within the lineup, the 6.5 PRC and the 7mm PRC have proven to be extremely popular. Let’s take a closer look into what makes this pair tick, and which might make the best choice for you.

Choosing the Proper Goose Load

When gunning for geese, use these tips to select the optimal load.

Hardware Review: Winchester Supreme Long Range

Winchester’s new Supreme Long Range ammo, loaded with the company’s new BC Max bullet, was built to drop game at distance. The BC Max bullet is a heavy-for-caliber, extended-boattail projectile with a high BC and a large-diameter, heat-resistant polymer tip to initiate devastating terminal performance at extended ranges. It’s a tack-driving combo.

Ammo Trends: Things are Getting Smaller … Again

Is bigger always better? Or does precision triumph over all? The ammo world will likely never agree. Nonetheless, Philip Massaro takes a look at the latest downsizing trend. 

Federal is the Official Ammunition of the Minnesota Wild

Federal Ammunition has announced it will be the official ammunition of the Minnesota Wild for the 2026-27 season. This agreement with the hometown NHL franchise is historic as it is the first partnership with a major league professional sports team in Federal's 104-year history.

Head to Head: .17 HMR vs. .17 Hornet

Is the centerfire worthwhile? Or does rimfire take the gold? Find out in this installment of Head to Head.

Head to Head: The 9.3x62 vs. 9.3x74R

A battle of 9.3mms. While this particular caliber never really caught on here in the states, it may be time for this old safari favorite to find its way into a few more gunrooms. Check out more about them here.

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