New for 2020: Umarex AirJavelin

The Blaser R8 Professional 2.0 promises to be the modern evolution of the iconic straight-pull rifle. The rifle features a new, ergonomically optimized vertical pistol grip for increased comfort and improved control when firing, and its ambidextrous palm swell fits both right- and left-handed shooters.

Leupold has launched its BX-6 Range HD rangefinding binocular. With fast, accurate ranging capabilities out to 6,000 yards, an advanced ballistics intelligence and precision GPS pinning, the BX-6 Range HD is looking to carve out a space for itself as a feature-rich rangefinding offering.

In the Deep South, Ringo and Max prove the sole purpose in the life of a feist is to hunt squirrels.

Primos, now a Revelyst brand, will continue its 50th anniversary celebration throughout 2026 with a brand refresh, new product launches, storytelling initiatives and moments that honor the hunters and traditions that made the brand what it is today.

Henry Repeating Arms has announced the addition of two new revolver variants, the H16 Golden Boy Deadeye Revolver and the H17 Big Boy Deadeye Revolver, created in direct response to feedback from Henry owners and enthusiasts.