Winchester Ammunition has announced the launch of the new Winchester.com, which features improved technologies and functionality, an enhanced ballistics calculator and a redesigned gear store.
The new website includes a mobile-friendly design; personalized content, including articles, product videos, Winchester TV series and short films; product ratings, reviews and seasonal promotions; robust search capabilities; technical product information, videos and visuals; a complete list of product offerings and available calibers; a dealer locator tool; and improved WinchesterGear.com store, featuring new items and an enhanced checkout process.
“We have made it a major priority to be a leader in the digital space, which is a major investment worth making,” said Matt Campbell, vice president of sales and marketing. “One of our core values at Winchester is a belief that success comes from continuous improvement and innovation. Whether it’s finding creative new ways to serve our customers, designing cutting-edge new ammunition products or in this case, providing the very best digital resources possible; innovation is a driving force behind all we do.”
The Winchester Ballistic Calculator features: • A visual graph that displays for shooters exact placement for their round of choice, with flight shown in increments as small as five yards. • Precise trajectory for hundreds of rifle, rimfire, shotgun, and handgun cartridges, bullet weights, and ballistic coefficients, including variations for sight-in range, maximum shooting distance, air temperature, crosswind, and even flight time can be put into a shooter’s hand with the Winchester calculator, letting him make useful side-by-side comparisons among five separate rounds. • Detailed statistics chart for fine-tuning your shooting to a degree unimagined not all that many years ago. The chart is printable in regular format or in a smaller version that a shooter can apply to his/her rifle stock to provide quick reference in the field.
The Winchester Ballistic Calculator is available as a free download for iPhone and iPad through the Apple iOs app store, and for Android phones and tablets through Google Play.