Roxor Offroad Steps Into Fight Against COVID-19

by
posted on April 17, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
roxor-covd-19_lead.jpg

The maker of the Roxor, a unique ATV we just introduced to readers, is stepping into the ring to fight COVID-19 in its Michigan neighborhood.

Roxor’s parent corporation, Mahindra Automotive North America (MANA), announced recently several actions it plans to execute from its Auburn Hills, Mich., headquarters and manufacturing facility. The company will re-tool manufacturing operations to produce an easy-to-use aspiration box and face shields and masks for local frontline health care workers and first responders. Additionally, a Mahindra food truck will distribute free meals to Oakland County, Mich., health care workers and first responders.

“MANA’s Michigan employees have taken an all-hands-on-deck approach to the COVID-19 fight,” said Rick Haas, president and CEO of Mahindra Automotive North America. “We have a company full of people who love to design and make things and they’re not people who like to stand on the sidelines. We have ideas coming in from across the company and we’re looking hard at all of them.”

MANA asks any essential business in need of personal protective equipment or products during the COVID-19 outbreak to visit its response website, where personnel may complete a form to inquire about quantities and availability.

The company will continue to work closely with local and state officials in Michigan, its congressional delegation, the National Association of Manufacturers and the Michigan Manufacturer’s Association to evaluate what it can do to contribute to the fight.

What’s more, it is launching the “Roxor Delivers” program nationwide to support Roxor dealers hard hit by the economic shutdown in order to deliver Roxor vehicles directly to consumers’ front doors, limiting social interaction.

Latest

Upland (5)
Upland (5)

5 Keys To Make This Your Best Upland Season Ever

Tired of walking long distances and coming home empty-handed? Here are five keys to help boost your bag of birds this year.

C&H Precision and MERUS Adventure Launch Guided Hunt Giveaway

Free entry runs through Nov. 13, 2026, and one winner and a guest will be heading to the Texas Panhandle for a fully guided hunt at MERUS Adventure—a private hunting and off-road park near Claude, Texas, outside Amarillo. The trip includes a fully guided hunt, range time with top-tier optics and gear, on-site lodging for the length of the stay and off-road driving across the property.

Things I’ve Learned About Public-Land Elk

Every generation has a story starting with, “I remember the good old days.” Elk hunters have a similar dialogue and although elk numbers are at some of their highest in modern history, public-land hunting still represents a sea of challenges. With decades of elk hunting in my rearview and an ongoing education, a few lessons I’ve learned from elk hunting may aid you in your public-land elk pursuits.

Colorado Ballot Battle Heats Up

The required number of valid signatures to put a “Right to Hunt and Fish Amendment” on Colorado’s Nov. 3 ballot was reached on Sept. 4. If approved by voters—according to Ballotpedia’s summary—it would add the “…right to hunt, fish, and take fish and wildlife through traditional methods” to the state constitution.

#SundayGunday: CZ 600+ ST3 American

On this week's #SundayGunday, we are taking a look at the new-for-2026 design of the CZ 600+ ST3 American, the ST3 being the long- and magnum-action model. Built by the legendary Czech company for the American market, this is a rifle adapted perfectly to hunting on this continent.

How Can Hunters Travel Out of State With Suppressed Firearms?

Getting federal and state agencies out of the way of the citizens who wish to use suppressors to make their guns more polite to their ears and to their neighbors’ is an ongoing, complex and multifaceted effort. There is, however, progress being made thanks to the Trump administration.

Interests



Get the best of American Hunter delivered to your inbox.