In Memory of James “Cowboy” Fernandez (1931-2018)

by
posted on September 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
cowboy-memorial_lead.jpg

It was there at a dining room table where James “Cowboy” Fernandez taught me how to run a duck call, and not just any duck call, his duck call—the Yentzen Classic double-reed duck call. The passion Cowboy radiated while teaching a novice caller the finer points of sounding “ducky” was more than obvious. We laughed and carried on that night, and I was left with fond memories and skills that will carry me a lifetime. I thank you, Cowboy. 

On August 16, 2018 James “Cowboy” Fernandez departed this earth. “There was only room in this world for one Cowboy Fernandez,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He will be sorely missed. Cowboy had a life more full than most people dream of.”

As a first-generation American, Cowboy grew to become a legend in the waterfowling world. In fact, in 2014 he was inducted into the Legends of the Outdoors Hall of Fame. No stranger to hard work, his prominence began to flourish while working with George Yentzen, where he helped design and patent the first double reed duck call in 1950 following a run-in with a local shoemaker. Cowboy was the first Texan and first double-reed contestant to win the World Duck Calling Championship in Stuttgart, Ark. in 1959 using the double reed Yentzen Caller. Others followed, racking up more world championships for the Yentzen. Well known for his calling prowess, Cowboy would go on to win numerous regional and international competitions. The most humble man I’ve met to date, James “Cowboy” Fernandez will be missed.

James “Cowboy” Frernandez, born Dec. 12, 1931 in Port Arthur, Texas, is survived by his sister, two daughters, two sons, eight grandchildren, 14 great grandchildren and three great-great grandchildren.

Charlie Holder purchased the company in 2011. “He never let the quality diminish all those years. He never went to China, either. He was passionate about his brand. He invented something that was quality that I could work off of and keep alive,” lamented Holder.

Today, Sure-Shot Game Calls offers over two dozen game calls for waterfowl, predator, deer and turkey.

Latest

Ledelucky Blind 005
Ledelucky Blind 005

Tips for Bowhunting Birds

Want to shlock a big Tom with your bow this year? Want some tips on closing the distance? Mike Roux has been calling them and sticking them for decades. Read on for some great tactics from an old pro.

First Look: MDT Timbr Core Laminate Rifle Stock

MDT has released its Timbr Core Laminate Rifle Stock, expanding the Timbr Core lineup with a modern laminate option for hunters seeking an upgrade from factory polymer stocks with a classic look and feel.

American Hunter's 2026 Golden Bullseye Winners

A handful of the American Hunter staff's favorite things, from 2026.

Reloading 7mm Backcountry with Lee Precision Dies

Federal Premium’s latest cartridge innovation, 7mm Backcountry, is now being supported by Lee Precision and its set of reloading dies specially created for the new high-pressure round.

New for 2026: MTM Case-Gard Chrono Case

The MTM Case-Gard Chronograph Case (CCXERO) delivers secure, custom-fit protection for the Garmin Xero chronograph. Inside, precision-cut foam cradles the chronograph and its accessories for reliable transport and storage.

Hardware Review: Big Horn Armory Model 89 Take Down Carbine

Best known for their large-bore lever actions, Big Horn Armory of Cody, Wyo., adds to their .50 caliber arsenal with the new Model 89 Take Down (TD) Carbine. Chambered in the mighty .500 Smith & Wesson Magnum, the Model 89 TD, as the name implies, comes apart for easy storage and transport.

Interests



Get the best of American Hunter delivered to your inbox.