In Memory of James “Cowboy” Fernandez (1931-2018)

by
posted on September 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
cowboy-memorial_lead.jpg

It was there at a dining room table where James “Cowboy” Fernandez taught me how to run a duck call, and not just any duck call, his duck call—the Yentzen Classic double-reed duck call. The passion Cowboy radiated while teaching a novice caller the finer points of sounding “ducky” was more than obvious. We laughed and carried on that night, and I was left with fond memories and skills that will carry me a lifetime. I thank you, Cowboy. 

On August 16, 2018 James “Cowboy” Fernandez departed this earth. “There was only room in this world for one Cowboy Fernandez,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He will be sorely missed. Cowboy had a life more full than most people dream of.”

As a first-generation American, Cowboy grew to become a legend in the waterfowling world. In fact, in 2014 he was inducted into the Legends of the Outdoors Hall of Fame. No stranger to hard work, his prominence began to flourish while working with George Yentzen, where he helped design and patent the first double reed duck call in 1950 following a run-in with a local shoemaker. Cowboy was the first Texan and first double-reed contestant to win the World Duck Calling Championship in Stuttgart, Ark. in 1959 using the double reed Yentzen Caller. Others followed, racking up more world championships for the Yentzen. Well known for his calling prowess, Cowboy would go on to win numerous regional and international competitions. The most humble man I’ve met to date, James “Cowboy” Fernandez will be missed.

James “Cowboy” Frernandez, born Dec. 12, 1931 in Port Arthur, Texas, is survived by his sister, two daughters, two sons, eight grandchildren, 14 great grandchildren and three great-great grandchildren.

Charlie Holder purchased the company in 2011. “He never let the quality diminish all those years. He never went to China, either. He was passionate about his brand. He invented something that was quality that I could work off of and keep alive,” lamented Holder.

Today, Sure-Shot Game Calls offers over two dozen game calls for waterfowl, predator, deer and turkey.

Latest

Ledearizona Outdoor Expo
Ledearizona Outdoor Expo

Arizona’s Free Annual Outdoor Expo returns March 28-29

Sportsmen ready to explore wildlife and wild places in the Arizona should mark their calendars for March 28 and 29, when the Arizona Game and Fish Department (AZGFD) Outdoor Expo returns to the Ben Avery Shooting Facility in north Phoenix, Ariz.

Scotland Stag Hunt: A Proper Stalk

“That it [deer-stalking] is a chase which throws all our other field-sports far in the back-ground, and, indeed, makes them appear wholly insignificant, no one, who has been initiated in it, will attempt to deny.” – William Scrope, The Art Of Deer-Stalking

New for 2026: Browning Trail Cameras Defender Pro Scout Max HD Solar

Built for long-term performance, Browning Trail Cameras has added the Defender Pro Scout Max HD Solar to its 2026 lineup.

#SundayGunday: Burris Fullfield 3-12x42

On this week's #SundayGunday, we’re checking out the Burris Fullfield 3-12x42mm. While the Fullfield line encompasses a whole range of magnifications and objective lens sizes, this one appeals as an excellent balance of features for hunters facing almost any scenario in the field. Learn more about it in this exclusive video.

Restoring Hunting Rights: How a DOI Proposal Could Benefit Alaska’s Hunters

The U.S. Department of the Interior’s (DOI) has proposed restoring state-aligned hunting regulations in Alaska’s national preserves marks a significant shift toward reducing federal overreach and empowering local hunters.

AI, Robots and the Future of Conservation

Is the future filled with AI robots using facial recognition to check your hunting license? Will a cloud of “smart” drones launch on opening day? And why can’t hunters buy one of those robotic mules designed for the Marine Corps to haul big game out of a wilderness? If you've ever wondered about any of the above, check out this latest piece from our own Guy Sagi.

Interests



Get the best of American Hunter delivered to your inbox.