In Memory of James “Cowboy” Fernandez (1931-2018)

by
posted on September 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
cowboy-memorial_lead.jpg

It was there at a dining room table where James “Cowboy” Fernandez taught me how to run a duck call, and not just any duck call, his duck call—the Yentzen Classic double-reed duck call. The passion Cowboy radiated while teaching a novice caller the finer points of sounding “ducky” was more than obvious. We laughed and carried on that night, and I was left with fond memories and skills that will carry me a lifetime. I thank you, Cowboy. 

On August 16, 2018 James “Cowboy” Fernandez departed this earth. “There was only room in this world for one Cowboy Fernandez,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He will be sorely missed. Cowboy had a life more full than most people dream of.”

As a first-generation American, Cowboy grew to become a legend in the waterfowling world. In fact, in 2014 he was inducted into the Legends of the Outdoors Hall of Fame. No stranger to hard work, his prominence began to flourish while working with George Yentzen, where he helped design and patent the first double reed duck call in 1950 following a run-in with a local shoemaker. Cowboy was the first Texan and first double-reed contestant to win the World Duck Calling Championship in Stuttgart, Ark. in 1959 using the double reed Yentzen Caller. Others followed, racking up more world championships for the Yentzen. Well known for his calling prowess, Cowboy would go on to win numerous regional and international competitions. The most humble man I’ve met to date, James “Cowboy” Fernandez will be missed.

James “Cowboy” Frernandez, born Dec. 12, 1931 in Port Arthur, Texas, is survived by his sister, two daughters, two sons, eight grandchildren, 14 great grandchildren and three great-great grandchildren.

Charlie Holder purchased the company in 2011. “He never let the quality diminish all those years. He never went to China, either. He was passionate about his brand. He invented something that was quality that I could work off of and keep alive,” lamented Holder.

Today, Sure-Shot Game Calls offers over two dozen game calls for waterfowl, predator, deer and turkey.

Latest

LEDE Hunter With Deer, Past And Present
LEDE Hunter With Deer, Past And Present

Member's Hunt: The Spot

Back in 1963, my dad asked if I wanted to go deer hunting in the Upper Peninsula of Michigan (what we locals call the U.P.). We had no tent, no camper and no cabin, although we did have a horse truck, and we converted it into a deer camp. Read on for this week's Member's Hunt, from Jim Mikkelsen.

Late Season Decoy Mix

In the final days of duck season, don’t be afraid to change the look of your decoy spreads. Be it a simple alteration or a bold move, a different presentation can be all it takes to provide a strong finish to the season.

New for 2026: Stealth Cam 3.0 Tail Cameras

Stealth Cam has announced its 3.0 trail camera line, with some major tech-forward improvements over its previous generations. Designed for hunters and wildlife managers, these cameras introduce a suite of technologies designed to push surveillance capabilities to the next level, all accessible through the Command app.

Kifaru Launches New Hunting Apparel System

“This system is a purpose-driven solution for the tough environments and unpredictable scenarios outdoor enthusiasts’ encounter. Every piece was designed to help hunters meet those challenges head on.”

Hardware Review: Sierra MatchKing X

Sierra MatchKing bullets have been setting the accuracy standard for handloaders since the Truman administration. Now, they have redesigned their classic MatchKing bullet for hunting, with a softer lead core, tapered jacket and a skived nose to help it expand. They call the bullet the MatchKing X (MKX).

New for 2026: Lapua TRX Tipped

Lapua has expanded its True-Range Expanding (TRX) family of products to include several new ammunition offerings.

Interests



Get the best of American Hunter delivered to your inbox.