In Memory of James “Cowboy” Fernandez (1931-2018)

by
posted on September 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
cowboy-memorial_lead.jpg

It was there at a dining room table where James “Cowboy” Fernandez taught me how to run a duck call, and not just any duck call, his duck call—the Yentzen Classic double-reed duck call. The passion Cowboy radiated while teaching a novice caller the finer points of sounding “ducky” was more than obvious. We laughed and carried on that night, and I was left with fond memories and skills that will carry me a lifetime. I thank you, Cowboy. 

On August 16, 2018 James “Cowboy” Fernandez departed this earth. “There was only room in this world for one Cowboy Fernandez,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He will be sorely missed. Cowboy had a life more full than most people dream of.”

As a first-generation American, Cowboy grew to become a legend in the waterfowling world. In fact, in 2014 he was inducted into the Legends of the Outdoors Hall of Fame. No stranger to hard work, his prominence began to flourish while working with George Yentzen, where he helped design and patent the first double reed duck call in 1950 following a run-in with a local shoemaker. Cowboy was the first Texan and first double-reed contestant to win the World Duck Calling Championship in Stuttgart, Ark. in 1959 using the double reed Yentzen Caller. Others followed, racking up more world championships for the Yentzen. Well known for his calling prowess, Cowboy would go on to win numerous regional and international competitions. The most humble man I’ve met to date, James “Cowboy” Fernandez will be missed.

James “Cowboy” Frernandez, born Dec. 12, 1931 in Port Arthur, Texas, is survived by his sister, two daughters, two sons, eight grandchildren, 14 great grandchildren and three great-great grandchildren.

Charlie Holder purchased the company in 2011. “He never let the quality diminish all those years. He never went to China, either. He was passionate about his brand. He invented something that was quality that I could work off of and keep alive,” lamented Holder.

Today, Sure-Shot Game Calls offers over two dozen game calls for waterfowl, predator, deer and turkey.

Latest

LEDE Updated M2 Field
LEDE Updated M2 Field

New for 2026: Upgraded Benelli M2 Field

Used across waterfowl marshes, turkey woods and upland cover, Benelli's M2 pairs dependability with responsive handling—built to perform in demanding environments while remaining light enough for all-day, on-the-move hunting.

First Look: Remington "Don't Tread on Me" Ammo Buckets

In keeping with the celebration of the 250th anniversary of the United States, Remington has announced the release of its ‘Don’t Tread on Me’ ammo buckets.

Traditions Firearms Outfitter G3 Line Now Includes 400 Legend

Traditions Performance Firearms has added another straight-wall hunting cartridge to its Outfitter G3 lineup in 400 Legend.

New for 2026: Millennium Treestands Deadlok Carbon Shooting Stick Tripod

Millennium Treestands has launched the DeadLock Carbon Shooting Stick Tripod. Engineered for stability and versatility, this tripod provides a platform for hunters, shooters and outdoor photographers.

New For 2026: Trijicon AccuPoint 1-8x24 Riflescope

Trijicon has come back to the rugged AccuPoint for 2026, this time with an 8X zoom range, wide field-of-view and all the robust qualities tho make this one ideally suited for Africa's Dangerous Game species.

New for 2026: Remington Ammunition Shotshell and Rimfire Offerings

Remington Ammunition has announced several new shotshell options, plus a new rimfire load for 2026. This includes new options in Royal Flush upland loads as well as an all-new Final Strut lineup of turkey loads.

Interests



Get the best of American Hunter delivered to your inbox.