In Memory of James “Cowboy” Fernandez (1931-2018)

by
posted on September 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
cowboy-memorial_lead.jpg

It was there at a dining room table where James “Cowboy” Fernandez taught me how to run a duck call, and not just any duck call, his duck call—the Yentzen Classic double-reed duck call. The passion Cowboy radiated while teaching a novice caller the finer points of sounding “ducky” was more than obvious. We laughed and carried on that night, and I was left with fond memories and skills that will carry me a lifetime. I thank you, Cowboy. 

On August 16, 2018 James “Cowboy” Fernandez departed this earth. “There was only room in this world for one Cowboy Fernandez,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He will be sorely missed. Cowboy had a life more full than most people dream of.”

As a first-generation American, Cowboy grew to become a legend in the waterfowling world. In fact, in 2014 he was inducted into the Legends of the Outdoors Hall of Fame. No stranger to hard work, his prominence began to flourish while working with George Yentzen, where he helped design and patent the first double reed duck call in 1950 following a run-in with a local shoemaker. Cowboy was the first Texan and first double-reed contestant to win the World Duck Calling Championship in Stuttgart, Ark. in 1959 using the double reed Yentzen Caller. Others followed, racking up more world championships for the Yentzen. Well known for his calling prowess, Cowboy would go on to win numerous regional and international competitions. The most humble man I’ve met to date, James “Cowboy” Fernandez will be missed.

James “Cowboy” Frernandez, born Dec. 12, 1931 in Port Arthur, Texas, is survived by his sister, two daughters, two sons, eight grandchildren, 14 great grandchildren and three great-great grandchildren.

Charlie Holder purchased the company in 2011. “He never let the quality diminish all those years. He never went to China, either. He was passionate about his brand. He invented something that was quality that I could work off of and keep alive,” lamented Holder.

Today, Sure-Shot Game Calls offers over two dozen game calls for waterfowl, predator, deer and turkey.

Latest

W H2026 03 Eastturkey IMG 7028
W H2026 03 Eastturkey IMG 7028

Keys to the Eastern Turkey Hunt

A turkey is a turkey regardless of subspecies, sure, but best hunting tactics often vary depending on geographical location due to the birds’ varying behavior. Translated, killing turkeys back East is different than killing them out West. Check out some Eastern-specific tips below, and stay tuned for a follow-up targeted at our Western readers.

Montana and Utah Celebrating 125th Anniversaries

Two 125th Anniversaries are occurring this year, the first being for the entire Montana FWP, and the second being a key piece of property in the history of the Utah DWR.

First Look: Vortex Viper Shotgun Enclosed Micro Green Dot

Purpose-built for turkey hunting and wingshooting, the Vortex Viper Shotgun Enclosed Micro Red Dot line now adds a green reticle option for those who prefer it in certain lighting and shooting conditions.

First Look: Blocker Outdoors Finisher Series

Blocker Outdoors' Finisher Series is a one stop shop for turkey hunters looking to streamline their clothing and gear in the field. Read on for some of the top pieces in this lineup, designed to keep hunters cool and comfortable, while maintaining easy access to essentials.

Know How: Shed Hunting Hellholes

Mark Kayser's fascination with shed antler hellholes kicked off and continues today in whitetail country. Not satisfied with the occasional shed antler found in stubble fields, hay grounds and open pastures, he turned his attention to the thickest, steepest and nastiest geography in the whitetail woods. Here’s why you should consider putting on your big boy pants for a deep dive into the extremes for shed antler rewards.

New for 2026: Federal X Henry Birthday Boy Collector's Edition Ammo

For 2026, Federal Ammunition has partnered with Henry Repeating Arms to produce a collector's series ammunition. This limited-edition load was developed for Henry's commemorative .45-70 Government Golden Boy lever-action rifle, touted as the Birthday Boy.

Interests



Get the best of American Hunter delivered to your inbox.