In Memory of James “Cowboy” Fernandez (1931-2018)

by
posted on September 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
cowboy-memorial_lead.jpg

It was there at a dining room table where James “Cowboy” Fernandez taught me how to run a duck call, and not just any duck call, his duck call—the Yentzen Classic double-reed duck call. The passion Cowboy radiated while teaching a novice caller the finer points of sounding “ducky” was more than obvious. We laughed and carried on that night, and I was left with fond memories and skills that will carry me a lifetime. I thank you, Cowboy. 

On August 16, 2018 James “Cowboy” Fernandez departed this earth. “There was only room in this world for one Cowboy Fernandez,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He will be sorely missed. Cowboy had a life more full than most people dream of.”

As a first-generation American, Cowboy grew to become a legend in the waterfowling world. In fact, in 2014 he was inducted into the Legends of the Outdoors Hall of Fame. No stranger to hard work, his prominence began to flourish while working with George Yentzen, where he helped design and patent the first double reed duck call in 1950 following a run-in with a local shoemaker. Cowboy was the first Texan and first double-reed contestant to win the World Duck Calling Championship in Stuttgart, Ark. in 1959 using the double reed Yentzen Caller. Others followed, racking up more world championships for the Yentzen. Well known for his calling prowess, Cowboy would go on to win numerous regional and international competitions. The most humble man I’ve met to date, James “Cowboy” Fernandez will be missed.

James “Cowboy” Frernandez, born Dec. 12, 1931 in Port Arthur, Texas, is survived by his sister, two daughters, two sons, eight grandchildren, 14 great grandchildren and three great-great grandchildren.

Charlie Holder purchased the company in 2011. “He never let the quality diminish all those years. He never went to China, either. He was passionate about his brand. He invented something that was quality that I could work off of and keep alive,” lamented Holder.

Today, Sure-Shot Game Calls offers over two dozen game calls for waterfowl, predator, deer and turkey.

Latest

Ruger American Gen 2 Lede
Ruger American Gen 2 Lede

Top 10 New Hunting Rifles for 2025

As the year draws to its inevitable close, we asked Philip Massaro to select his top 10 favorite rifles that debuted in 2025. Without any further adieu, let’s dive into the list.

The 4 Classic Hunting Platforms

Andi Bogard takes a look at the classic actions and platforms that laid the foundation for today’s hunting rifles.

Conservation Partners Launch Novel Turkey Nesting Research

Predator populations—nest raiders and full-feathered turkey killers alike—are growing across the United States. To determine if their increasing numbers are a leading cause of wild turkey population declines, Turkeys For Tomorrow (TFT) has announced a groundbreaking study on predator impacts on nesting and poult-rearing success.

Muleys The Old Way: Traditional Muzzleloading

Aram von Benedikt and his son took part in one of the oldest American traditions there is: muzzleloading for deer with a traditional smokepole. Read on for more about their adventure.

MSU Deer Lab Celebrates 50 Years

For 50 years the Mississippi State University (MSU) Deer Lab—a partnership between the university’s Forest and Wildlife Research Center (FWRC) and MSU Extension Service in Starkville, Miss.—has delivered nationally recognized research on deer biology, habitat management and land stewardship.

#SundayGunday: Our Top 5 in 2025

Sitting on your couch in an eggnog stupor, wrapping paper still draped off every chair in sight? Still procrastinating getting up, cleaning, up or any sort of behavior that could be remotely described as productive? Here's something to keep you further occupied in your sedentary state. Read on, to check out our Top 5 #SundayGundays of 2025, as selected by you, our audience.

Interests



Get the best of American Hunter delivered to your inbox.