In Memory of James “Cowboy” Fernandez (1931-2018)

by
posted on September 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
cowboy-memorial_lead.jpg

It was there at a dining room table where James “Cowboy” Fernandez taught me how to run a duck call, and not just any duck call, his duck call—the Yentzen Classic double-reed duck call. The passion Cowboy radiated while teaching a novice caller the finer points of sounding “ducky” was more than obvious. We laughed and carried on that night, and I was left with fond memories and skills that will carry me a lifetime. I thank you, Cowboy. 

On August 16, 2018 James “Cowboy” Fernandez departed this earth. “There was only room in this world for one Cowboy Fernandez,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He will be sorely missed. Cowboy had a life more full than most people dream of.”

As a first-generation American, Cowboy grew to become a legend in the waterfowling world. In fact, in 2014 he was inducted into the Legends of the Outdoors Hall of Fame. No stranger to hard work, his prominence began to flourish while working with George Yentzen, where he helped design and patent the first double reed duck call in 1950 following a run-in with a local shoemaker. Cowboy was the first Texan and first double-reed contestant to win the World Duck Calling Championship in Stuttgart, Ark. in 1959 using the double reed Yentzen Caller. Others followed, racking up more world championships for the Yentzen. Well known for his calling prowess, Cowboy would go on to win numerous regional and international competitions. The most humble man I’ve met to date, James “Cowboy” Fernandez will be missed.

James “Cowboy” Frernandez, born Dec. 12, 1931 in Port Arthur, Texas, is survived by his sister, two daughters, two sons, eight grandchildren, 14 great grandchildren and three great-great grandchildren.

Charlie Holder purchased the company in 2011. “He never let the quality diminish all those years. He never went to China, either. He was passionate about his brand. He invented something that was quality that I could work off of and keep alive,” lamented Holder.

Today, Sure-Shot Game Calls offers over two dozen game calls for waterfowl, predator, deer and turkey.

Latest

Ledenorth Carolina 1
Ledenorth Carolina 1

North Carolina to Hold First Elk Hunt in Decades

On July 7, North Carolina’s governor signed legislation authorizing two elk hunting permits to be issued in 2027—the first since the animal was reintroduced 25 years ago. Elk vanished from The Tarheel State nearly 200 years ago, but today biologists estimate the state is home to roughly 250.

4 Tasks All Hunters Should Complete Now for the Upcoming Season

Each year, hunters know when opening day is, but few of us are truly ready for it. This year that changes. Here is your guide!

New for 2026: Federal Fit Firearms Covers

Federal Ammunition is shipping two series of firearm covers, the Federal Fit Coil Rifle Cover and Federal Fit Quick Strike Muzzle/Scope Cover. Each is available in medium, large, and extra-large.

Anti-Hunting Oregon Voter Petition Fails To Make Ballot

The proposed petition in Oregon that would ban all hunting and fishing, as well as ranching and more, failed both its signature checks to get on the November ballot, according to the Oregon Secretary of State’s Office.

Hardware Review: Hornady 338 ARC

Looking for a cartridge that's easy to suppress, but still hits hard? Check out the 338 ARC, from Hornady. Jeff Johnston gives a thorough review of the cartridge here.

New for 2026: Steelhead Outdoors Stackable Vertical Door Handgun Locker

Steelhead Outdoors engineered a stackable Vertical Door Handgun Locker similar to storage systems used by law-enforcement agencies.

Interests



Get the best of American Hunter delivered to your inbox.