In Memory of James “Cowboy” Fernandez (1931-2018)

by
posted on September 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
cowboy-memorial_lead.jpg

It was there at a dining room table where James “Cowboy” Fernandez taught me how to run a duck call, and not just any duck call, his duck call—the Yentzen Classic double-reed duck call. The passion Cowboy radiated while teaching a novice caller the finer points of sounding “ducky” was more than obvious. We laughed and carried on that night, and I was left with fond memories and skills that will carry me a lifetime. I thank you, Cowboy. 

On August 16, 2018 James “Cowboy” Fernandez departed this earth. “There was only room in this world for one Cowboy Fernandez,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He will be sorely missed. Cowboy had a life more full than most people dream of.”

As a first-generation American, Cowboy grew to become a legend in the waterfowling world. In fact, in 2014 he was inducted into the Legends of the Outdoors Hall of Fame. No stranger to hard work, his prominence began to flourish while working with George Yentzen, where he helped design and patent the first double reed duck call in 1950 following a run-in with a local shoemaker. Cowboy was the first Texan and first double-reed contestant to win the World Duck Calling Championship in Stuttgart, Ark. in 1959 using the double reed Yentzen Caller. Others followed, racking up more world championships for the Yentzen. Well known for his calling prowess, Cowboy would go on to win numerous regional and international competitions. The most humble man I’ve met to date, James “Cowboy” Fernandez will be missed.

James “Cowboy” Frernandez, born Dec. 12, 1931 in Port Arthur, Texas, is survived by his sister, two daughters, two sons, eight grandchildren, 14 great grandchildren and three great-great grandchildren.

Charlie Holder purchased the company in 2011. “He never let the quality diminish all those years. He never went to China, either. He was passionate about his brand. He invented something that was quality that I could work off of and keep alive,” lamented Holder.

Today, Sure-Shot Game Calls offers over two dozen game calls for waterfowl, predator, deer and turkey.

Latest

Ledemule Deer
Ledemule Deer

Mule Deer Foundation Renews BLM Agreement, Receives Conservation Grant

The National Fish and Wildlife Foundation (NFWF) has awarded the Mule Deer Foundation (MDF) with a $744,000 grant to expand efforts to restore habitat and improve wildlife connectivity across the Northern Great Plains.

Selecting the Perfect Shotgun

Shotguns vary greatly, but there is an ideal match for everyone. Here is what you need to know to identify it.

New for 2026: Bergara Platinum Stalker

Bergara has introduced the Bergara Platinum Stalker, designed for hunters who appreciate the traditional look and feel of a wood stock rifle, but want the stiffness and rigidity that laminate offers.

First Look: Tuo Solent Jacket and Pant

Tuo has introduced it's Solent Jacket and Pant, designed to take hunters from the midseason all the way through that last icy eyelash of winter.

New for 2026: Ol' Man Outdoors Elevated Command Posts

For hunters seeking a sturdy and spacious elevated platform, a standard tripod or ladder stand often isn't enough. The Quad Pod series from Ol'Man Outdoors offers a solution, featuring the BaseCamp 7-foot Quad Pod (OT-702) and the Fortress Deluxe 12-foot Quad Pod (OT-703).

Beretta Releases A300 Ultima in Mossy Oak Original Bottomland and Shadow Grass

Beretta has introduced the A300 Ultima in two legendary Mossy Oak camouflage patterns: Original Bottomland and Original Shadow Grass.

Interests



Get the best of American Hunter delivered to your inbox.