In Memory of James “Cowboy” Fernandez (1931-2018)

by
posted on September 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
cowboy-memorial_lead.jpg

It was there at a dining room table where James “Cowboy” Fernandez taught me how to run a duck call, and not just any duck call, his duck call—the Yentzen Classic double-reed duck call. The passion Cowboy radiated while teaching a novice caller the finer points of sounding “ducky” was more than obvious. We laughed and carried on that night, and I was left with fond memories and skills that will carry me a lifetime. I thank you, Cowboy. 

On August 16, 2018 James “Cowboy” Fernandez departed this earth. “There was only room in this world for one Cowboy Fernandez,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He will be sorely missed. Cowboy had a life more full than most people dream of.”

As a first-generation American, Cowboy grew to become a legend in the waterfowling world. In fact, in 2014 he was inducted into the Legends of the Outdoors Hall of Fame. No stranger to hard work, his prominence began to flourish while working with George Yentzen, where he helped design and patent the first double reed duck call in 1950 following a run-in with a local shoemaker. Cowboy was the first Texan and first double-reed contestant to win the World Duck Calling Championship in Stuttgart, Ark. in 1959 using the double reed Yentzen Caller. Others followed, racking up more world championships for the Yentzen. Well known for his calling prowess, Cowboy would go on to win numerous regional and international competitions. The most humble man I’ve met to date, James “Cowboy” Fernandez will be missed.

James “Cowboy” Frernandez, born Dec. 12, 1931 in Port Arthur, Texas, is survived by his sister, two daughters, two sons, eight grandchildren, 14 great grandchildren and three great-great grandchildren.

Charlie Holder purchased the company in 2011. “He never let the quality diminish all those years. He never went to China, either. He was passionate about his brand. He invented something that was quality that I could work off of and keep alive,” lamented Holder.

Today, Sure-Shot Game Calls offers over two dozen game calls for waterfowl, predator, deer and turkey.

Latest

Shells And Cutaways
Shells And Cutaways

Field Tested: BOSS Copper Shotshells

With bismuth and tungsten now being in short supply and extra-expensive, BOSS Shotshells switched to copper pellets for its waterfowl loads. What can you expect performance-wise from this new shot type? Read on.

Savings Aimed at Waterfowlers

Some of the industry’s finest are offering special promotions on shotshells designed for waterfowl season. Opening day arrives in a few short weeks, which makes the timing of these rebates ideal for hunters whose ammo inventory is a little light.

#SundayGunday: Real Avid Ratchet Rests

On this week's #SundayGunday, we’re checking out the Ratchet Rest adjustable-height shooting bags, from Real Avid. Available in three sizes, purchasable separately or together, Ratchet Rests are built to provide front and rear support for a rifle with easy elevation control, thanks to a unique ratcheting system. Learn more about it in this exclusive video.

Colorado Right to Hunt Amendment Makes the November Ballot

Colorado voters will decide this November whether there should be a constitutional right to hunt and fish in the state constitution. Initiative 302, officially titled the Constitutional Right to Hunt and Fish, cleared its final procedural hurdle on August 20, 2026, when the Colorado Secretary of State’s Elections Division certified that proponents had gathered enough valid signatures.

In Memoriam: Randy Brooks: 1949-2026

Randy Brooks, creator of the famous Barnes X Bullet and the 2016 NRA Golden Bullseye Pioneer Award winner, passed away peacefully on the morning of Aug. 27, 2026. The Brooks family believes Randy may have suffered a stroke. He had suffered mini-strokes in the past, and he was recently diagnosed with vascular dementia. He was 76.

Focus on the Conservation’s Future—Groundbreaking Lessons in Arkansas

True outdoor curriculum is being offered to thousands of students in Arkansas, thanks to rededicated efforts under the Arkansas Game and Fish Commission’s (AGFC) outdoor education partnership with the Arkansas Governor’s Office and Arkansas Department of Education.

Interests



Get the best of American Hunter delivered to your inbox.