In Memory of James “Cowboy” Fernandez (1931-2018)

by
posted on September 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
cowboy-memorial_lead.jpg

It was there at a dining room table where James “Cowboy” Fernandez taught me how to run a duck call, and not just any duck call, his duck call—the Yentzen Classic double-reed duck call. The passion Cowboy radiated while teaching a novice caller the finer points of sounding “ducky” was more than obvious. We laughed and carried on that night, and I was left with fond memories and skills that will carry me a lifetime. I thank you, Cowboy. 

On August 16, 2018 James “Cowboy” Fernandez departed this earth. “There was only room in this world for one Cowboy Fernandez,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He will be sorely missed. Cowboy had a life more full than most people dream of.”

As a first-generation American, Cowboy grew to become a legend in the waterfowling world. In fact, in 2014 he was inducted into the Legends of the Outdoors Hall of Fame. No stranger to hard work, his prominence began to flourish while working with George Yentzen, where he helped design and patent the first double reed duck call in 1950 following a run-in with a local shoemaker. Cowboy was the first Texan and first double-reed contestant to win the World Duck Calling Championship in Stuttgart, Ark. in 1959 using the double reed Yentzen Caller. Others followed, racking up more world championships for the Yentzen. Well known for his calling prowess, Cowboy would go on to win numerous regional and international competitions. The most humble man I’ve met to date, James “Cowboy” Fernandez will be missed.

James “Cowboy” Frernandez, born Dec. 12, 1931 in Port Arthur, Texas, is survived by his sister, two daughters, two sons, eight grandchildren, 14 great grandchildren and three great-great grandchildren.

Charlie Holder purchased the company in 2011. “He never let the quality diminish all those years. He never went to China, either. He was passionate about his brand. He invented something that was quality that I could work off of and keep alive,” lamented Holder.

Today, Sure-Shot Game Calls offers over two dozen game calls for waterfowl, predator, deer and turkey.

Latest

LEDEPA PLXC 1
LEDEPA PLXC 1

New for 2026: Primary Arms Optics PLx Compact 1.5-12x36

Primary Arms Optics has released its PLx Compact 1.5-12x36mm FFP RDB, the latest addition to its PLx Compact lineup. The optic pairs Japanese ED glass with a 1.5-12x magnification range and Red Dot Bright diffractive reticle technology, all on a 30mm chassis that measures 9.75 inches long and weighs 19.67 ounces.

Hardware Review: Springfield Model 2020 Boundary

Looking for an accurate bolt action that can tackle just about any sort of terrain? Look no further than the Model 2020 Boundary, from Springfield. Check out David Herman's Hardware Review of the gun here.

New for 2026: MDT HNT Fixed Buttstock and LSS Gen3 Hunting Forend

MDT has released two carbon-fiber components for hunters running XTN-interface chassis systems: the HNT Fixed Buttstock and the LSS GEN3 Hunting Forend.

Gear Roundup: Tech Savvy Hunting

Looking for the latest in high-tech shooting and hunting gear? Look no further, for some of the most cutting-edge equipment sure to make your next range or field session a breeze.

Updated for 2026: Taurus Judge

It's hard to believe it's been 20 years since Taurus launched its now legendary Judge revolver, which quickly became ubiquitous at hunting camps nationwide. Now, two decades later, the legend returns with upgraded looks and updated features.

#SundayGunday: TNW Firearms ASR LTE

Welcome back, to #SundayGunday. This week, we’re checking out a 9mm, which is not something we do very often is this series, focused as it is on hunters and hunting guns. The TNW Firearms Aero Survival Rifle LTE, however, is not your standard 9mm. While it may not quite be a bonafide hunting rifle, this is a gun designed specifically for those who spend their lives deep in the great outdoors.

Interests



Get the best of American Hunter delivered to your inbox.