In Memory of James “Cowboy” Fernandez (1931-2018)

by
posted on September 8, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
cowboy-memorial_lead.jpg

It was there at a dining room table where James “Cowboy” Fernandez taught me how to run a duck call, and not just any duck call, his duck call—the Yentzen Classic double-reed duck call. The passion Cowboy radiated while teaching a novice caller the finer points of sounding “ducky” was more than obvious. We laughed and carried on that night, and I was left with fond memories and skills that will carry me a lifetime. I thank you, Cowboy. 

On August 16, 2018 James “Cowboy” Fernandez departed this earth. “There was only room in this world for one Cowboy Fernandez,” explained Charlie Holder, current owner of Sure-Shot Game Calls. “He will be sorely missed. Cowboy had a life more full than most people dream of.”

As a first-generation American, Cowboy grew to become a legend in the waterfowling world. In fact, in 2014 he was inducted into the Legends of the Outdoors Hall of Fame. No stranger to hard work, his prominence began to flourish while working with George Yentzen, where he helped design and patent the first double reed duck call in 1950 following a run-in with a local shoemaker. Cowboy was the first Texan and first double-reed contestant to win the World Duck Calling Championship in Stuttgart, Ark. in 1959 using the double reed Yentzen Caller. Others followed, racking up more world championships for the Yentzen. Well known for his calling prowess, Cowboy would go on to win numerous regional and international competitions. The most humble man I’ve met to date, James “Cowboy” Fernandez will be missed.

James “Cowboy” Frernandez, born Dec. 12, 1931 in Port Arthur, Texas, is survived by his sister, two daughters, two sons, eight grandchildren, 14 great grandchildren and three great-great grandchildren.

Charlie Holder purchased the company in 2011. “He never let the quality diminish all those years. He never went to China, either. He was passionate about his brand. He invented something that was quality that I could work off of and keep alive,” lamented Holder.

Today, Sure-Shot Game Calls offers over two dozen game calls for waterfowl, predator, deer and turkey.

Latest

Grizzly Bear In The Water
Grizzly Bear In The Water

Will Grizzly Bear Management be Returned to the States?

When the grizzly bear in the Lower 48 was given Endangered Species Act (ESA) protection as a threatened species in 1975, it was supposed to be a temporary protection that would be lifted once populations met or exceeded specific goals. Now more than a half century later and with grizzly populations that have spread and met or far surpassed the goals set in 1975.

New for 2026: Leupold LCO Pro F2 Red-Dot

Leupold & Stevens, Inc. has launched its LCO Pro F2 red-dot sight, combining optical clarity, reliability and purpose-built features in a full-sized red dot.

Member's Best 2026

I am heartened by this year’s entries. In addition to fabulous photographs, almost all of you delivered exceptional narratives of your hunts. We used your very words wherever possible because it’s an honor to see you all rise to such an occasion as sharing a special moment with your fellow hunters. You now know a little bit about what drives an outdoor writer. —J. Scott Olmsted, Editor in Chief

New for 2026: Vortex Crossfire II

Available with either a red or green dot, the Vortex Crossfire II Red Dot lineup brings added function to the Crossfire series.

USFWS Proposes New Grizzly Bear Management Rule

On July 17 the U.S. Fish and Wildlife Service (USFWS) published a proposed rulemaking change on the Federal Register that, if approved, would allow western states to better manage their grizzly bear population. Despite their burgeoning population the big bruins remain on the “endangered” list under the Endangered Species Act (ESA), a fact that has paralyzed regional conservation efforts, impacted other wildlife populations and dramatically increased human/bear conflicts.

Gear Roundup: Summer Shooting Fun

Looking to up your marksmanship skills this summer, or just plink around for fun? Check out this roundup of gear tailor-made for summer shooting fun.

Interests



Get the best of American Hunter delivered to your inbox.