NRA Unveils New Look and Video for Eddie Eagle

by
posted on June 17, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
eddie_eagle_new_f.jpg

During its 144th Annual Meetings and Exhibits in Nashville, Tenn., the NRA unveiled a brand new look, including a new video and website, for its Eddie Eagle GunSafe Program. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.

Eddie has a modernized look and some new friends known as the Wing Team.

Together, they teach children from preschool through third grade the right thing to do if they ever come across an unattended gun: “STOP! Don’t touch. Run away. Tell a grown-up.” The video also includes a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.

“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”

The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.

The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more, most of which can be found on the new interactive website. Visit eddieeagle.com to watch the video and learn more about the program.

For more information, go to EddieEagle.NRA.org.

Latest

LEDE Count Some Quail
LEDE Count Some Quail

Count Some Quail, Tally Some Turkeys

The Arkansas turkey season ended in May, but there’s still good reason for hunters and outdoor enthusiasts to keep the birds in mind when they head out to their favorite hiking trail or drive the backroads of The Natural State. Outdoorsmen who scare up coveys of quail are welcome in the survey as well.

2025 Online Firearm Sales Continue to Grow

While nationwide firearm sales have held steady this spring, guns.com is reporting significant growth, surpassing 10-percent year-over-year gun sales growth in the first half of 2025, according to the company's internal data.

#SundayGunday: Henry Special Products Division HUSH

This week on #SundayGunday, we’re checking out the HUSH Series, from Henry’s new Special Products Division, SPD for short.

New for 2025: Federal’s Personal Defense HST .44 Rem. Mag.

Federal Ammunition has recently added a new HST .44 Remington Magnum “Light Magnum” load featuring a specially designed hollow-point bullet, ideal for those seeking HST performance for self-defense with magnum revolvers.

Utah Wildlife Board Updates

The Utah Wildlife Board approved a few new and updated rules, some of which are necessary after recent legislative changes—including the wildlife management area license requirement for certain counties and the new process for regulating hunting guides and outfitters—along with a few other proposals during a public meeting Thursday.

Member's Hunt: A Tale of Two Moose

This month's Member's Hunt comes from John R. Bean of Tucson, Ariz.

Interests



Get the best of American Hunter delivered to your inbox.