“new products”

Several of the world’s biggest and most respected broadhead manufacturers have broadheads on shelves that are less than razor-sharp. Field Editor Jeff Johnston investigates why this is the case and explores possible solutions.

The editors of American Hunter have announced the recipients of our 2019 Golden Bullseye Awards.

Here’s a look at some of the most innovative new gear for the 2018 big-game season.

It’s a new era as the company delivers products for the hunting and sport optics market.

Here’s why the company is about to turn heads in the collective hunting and shooting sports communities.

Scent control technology is taking hunters by storm with new products that are exciting—mainly because they work. Here are four of the best new items that you should use this season.

From the entry-level Prime to the mid-priced Nitro to the top-shelf Forge, each new line delivers revamped features, benefits and performance for which Bushnell is famous.

Bushnell has launched its three new optics lines; top-tier Forge, mid-level Nitro and entry-level Prime riflescopes, binoculars, spotting scopes and laser rangefinders.

Richard Fitzpatrick’s ingenuity and leadership created a pipeline of product innovation that fueled consumer excitement around tactical rifles and training, resulting in a sales phenomenon that benefited the entire firearm industry.