Zeiss Announces Fall Discounts

by
posted on October 10, 2023
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
SFL Binos And V4 Riflescope

From October 10 through November 30 2023, Zeiss will be offering fall discounts through participating Zeiss authorized retailers. The promotion includes two of the company's most popular line of products: the Conquest V4 riflescopes and SFL binoculars.

SFL Binos

SFL Binoculars

For the latter line of binoculars, consumers can avail themselves of an immediate $250 rebate. Optimized to be as lightweight and compact as possible, the SFL (SmartFocus Lightweight) line features the Ultra-High-Definition (UHD) Concept which promotes true-to-life color reproduction and high levels of detail. Thanks to its SmartFocus Concept, the focus wheel is positioned for fast and precise focusing, even with gloves on. Excellent ergonomics combine with a large exit pupil, to make for a view that is easy on the eyes.  The lightweight magnesium housing provides long lasting durability designed to endure for generations. The SFL binocular comes in four models: the 8x30mm; 10x30mm; 8x40mm; and 10x40mm. Closest focus distance for all models is 1.5 meters.

Conquest V4 Riflescope

Conquest V4 Riflescopes

For the Conquest V4 line of riflescopes, a $150 rebate is available. Zeiss offers a total of 21 unique configurations within the Conquest V4 riflescope portfolio. Among these, there are five distinct magnification models available, all with 30mm main tubes. These include the 3-12x44mm; 3-12x56mm; 4-16x44mm; 4-16x50mm; and 6-24x50mm. The V4 line delivers 90-percent light transmission to the eye thanks in no small part to its T-coating, offers a large amount of elevation adjustment in .25-MOA increments, and are designed to handle up to 1,500 Gs of recoil. Models feature either a capped or locking windage turret adjustable in .25-MOA clicks, with a  large range of adjustability and a ballistic stop. Reticles are second focal plane (SFP), both in traditional configurations, and modern "smart" systems with illumination.

For more information about SFL binoculars and Conquest V4 riflescopes, as well as any other Zeiss products, please visit zeiss.com.

Latest

Photo 03 Ammo On Buffalo
Photo 03 Ammo On Buffalo

Behind the Bullet: .450/400 3” Nitro Express

Among the lot of Nitro Express cartridges—a term coined by James Purdey to compare the power of these cartridges to a locomotive and newly loaded with smokeless powder—the .450/400 3” N.E. represents one the best blends of hunting power and ease of shooting. Curious? Read on, as Phil Massaro goes in-depth on this classic, though esoteric, favorite.

TriStar Arms to Exhibit at 2026 NRA Annual Meetings & Exhibits

TriStar Arms will exhibit at the NRA Annual Meetings & Exhibits, taking place April 17–19, 2026, in Houston, TX. Attendees are invited to visit TriStar Arms at Booth #3103 to explore the newest firearm offerings and learn more about the brand's continued commitment to the shooting sports community.

New for 2026: Left-Handed Ruger American Gen. II

Ruger has introduced left-handed models of the Ruger American Rifle Generation II. The first of these models will be released in the Ranch configuration, with six chamberings available: 7.62x39mm, 450 Bushmaster, 400 Legend, 350 Legend, .300 Blackout and 5.56 NATO.

New for 2026: Swhacker #307 Mechanical 2-Blade Broadhead

Swhacker Broadheads has launched its #307 100-grain Mechanical 2-Blade Broadhead. This latest addition to Swhacker's lineup promises precision engineering with reliable deployment, coupled with accuracy and devastating field performance.

Keys to the Eastern Turkey Hunt

A turkey is a turkey regardless of subspecies, sure, but best hunting tactics often vary depending on geographical location due to the birds’ varying behavior. Translated, killing turkeys back East is different than killing them out West. Check out some Eastern-specific tips below, and stay tuned for a follow-up targeted at our Western readers.

Montana and Utah Celebrating 125th Anniversaries

Two 125th Anniversaries are occurring this year, the first being for the entire Montana FWP, and the second being a key piece of property in the history of the Utah DWR.

Interests



Get the best of American Hunter delivered to your inbox.