Hardware: Hornady Custom Lite

by
posted on July 15, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
hornady_custom_lite_f.jpg

Newton’s third law of motion pronounces that to every action there is always opposed an equal reaction. This basic law of physics applies to rifles. The reaction to the bullet speeding down the barrel is recoil pushing against your shoulder. The more recoil you experience, the more likely you are to flinch. Hornady’s new Custom Lite ammunition is designed to reduce the likelihood of that flinch—or possibly even eliminate it.

Many agree the average adult male can effectively manage between 15 and 18 ft.-lbs. of recoil without succumbing to a flinch. That’s about the recoil level of a .30-06. Felt recoil is another thing entirely and is dependent on the physical interface between the shooter and the rifle. I fall into the average adult male category but due to varying rifle configurations, I’ve shot .243 Winchesters that were unpleasant and .300 Winchester Magnums that were comfortable.

Ideally you purchase a rifle that’s comfortable to shoot, but things change. As you age your recoil tolerance diminishes. Maybe you gain a spouse and children. You want to take them hunting but cannot afford another rifle that’s suitable. For decades handloaders have concocted reduced loads to deal with all these issues. Reduced loads are also used for practice because they minimize shooter fatigue.

There are potential drawbacks with reduced loads you produce on your own. For one, handloading takes time and most of us have very little of it. Reduced loads can also be less accurate and less effective at killing game. This isn’t necessarily because they have less power, but because the reduced velocity is not compatible with the chosen bullet. With Custom Lite, Hornady offers over-the-counter reduced loads engineered to solve all these problems.

By combining specific powders with particular bullets, Hornady has assembled a line of ammunition that provides suitable terminal performance, precision accuracy and a claimed recoil reduction of 24-43 percent. The Custom Lite line includes eight common rifle cartridges from .243 Win. to .300 Win. Mag., and two slug loads in 12- and 20-gauge. 

I tested Custom Lite loads in .243 Win., .30-30 Win. and .308 Win. to get a feel for their recoil, establish accuracy potential and obtain data to calculate recoil force. As soon as the shooting started I noticed a substantial reduction in felt recoil. But, felt recoil is very subjective.

Free recoil energy (FRE) is a more accurate measurement of actual recoil force. It’s calculated by using the weight of the bullet and powder charge (the ejecta), muzzle velocity and weight of the rifle. I chronographed each load, pulled bullets, weighed them and their companion powder charges, and used a common, field-ready rifle weight of 8 pounds to determine FRE. My calculations showed why pulling the trigger on the .30-caliber loads felt like shooting a .243 Winchester.

Standard 150-grain .308 Win. loads produce around 13 pounds of FRE when fired from an 8-pound rifle. In contrast, the Custom Lite .308 Win. load yielded less than 8 pounds of FRE. This is a 42 percent reduction and is about identical to the FRE of a standard 100-grain .243 Win. load. The .30-30 load showed only a 13 percent recoil reduction, but the .30-30 cartridge doesn’t kick very hard to start with. As for the .243 Win. load, the FRE was 22 percent less than that of a standard full-power load. None of the three Custom Lite loads I tested produced more than 8 pounds of FRE!

Of course, with ammunition everything is a trade-off. If it kicks less, it has less power and most likely a more rainbow-like trajectory. All these loads are comfortable to shoot, but do they have the necessary force to humanely dispatch a big-game animal? It’s reasonable to assume that with a 13-42 percent reduction in recoil, there is a similar reduction in effective range. (Newton again.)

However, Hornady’s idea was not to increase or duplicate the effective range of popular hunting cartridges; it was to make them more comfortable to shoot. The company has succeeded in that quest, and by using bullets designed to provide expansion at reduced velocities, these rounds remain lethal at close to moderate ranges. In a perfect world, if you wanted less recoil you would just buy a new rifle. In the real world few of us have that much cash. With Custom Lite you can get a softer-shooting rifle for the price of a box of ammunition.

Even if you don’t have a son, daughter, wife or husband to enjoy Hornady Custom Lite, the ammo is still beneficial. Less fatigue on you from shooting means more practice, and the more you practice, the better you will shoot on game. You can practice with the light stuff—Hornady Custom Lite—and hunt with the heavy stuff—Hornady Superformance—all without handloading. I think Sir Isaac Newton would appreciate the fact we are still listening to him.

undefined

Technical Specifications: 

Caliber: .243 Win. (tested), .270 Win., 7mm-08 Rem., .30-30 Win. (tested), .308 Win. (tested), .30-06, 7mm Rem. Mag., .300 Win. Mag.
Velocity: 2800 fps (.243 Win.); 2100 fps (.30-30 Win.); 2675 fps (.308 Win.)
Bullet: 87-gr. SST (.243 Win.); 150-gr. Interlock (.30-30 Win.); 125-gr. SST (.308 Win.)
MSRP: $29.28-$47.51 per box of 20

undefined

Latest

Photo 03 Ammo On Buffalo
Photo 03 Ammo On Buffalo

Behind the Bullet: .450/400 3” Nitro Express

Among the lot of Nitro Express cartridges—a term coined by James Purdey to compare the power of these cartridges to a locomotive and newly loaded with smokeless powder—the .450/400 3” N.E. represents one the best blends of hunting power and ease of shooting. Curious? Read on, as Phil Massaro goes in-depth on this classic, though esoteric, favorite.

TriStar Arms to Exhibit at 2026 NRA Annual Meetings & Exhibits

TriStar Arms will exhibit at the NRA Annual Meetings & Exhibits, taking place April 17–19, 2026, in Houston, TX. Attendees are invited to visit TriStar Arms at Booth #3103 to explore the newest firearm offerings and learn more about the brand's continued commitment to the shooting sports community.

New for 2026: Left-Handed Ruger American Gen. II

Ruger has introduced left-handed models of the Ruger American Rifle Generation II. The first of these models will be released in the Ranch configuration, with six chamberings available: 7.62x39mm, 450 Bushmaster, 400 Legend, 350 Legend, .300 Blackout and 5.56 NATO.

New for 2026: Swhacker #307 Mechanical 2-Blade Broadhead

Swhacker Broadheads has launched its #307 100-grain Mechanical 2-Blade Broadhead. This latest addition to Swhacker's lineup promises precision engineering with reliable deployment, coupled with accuracy and devastating field performance.

Keys to the Eastern Turkey Hunt

A turkey is a turkey regardless of subspecies, sure, but best hunting tactics often vary depending on geographical location due to the birds’ varying behavior. Translated, killing turkeys back East is different than killing them out West. Check out some Eastern-specific tips below, and stay tuned for a follow-up targeted at our Western readers.

Montana and Utah Celebrating 125th Anniversaries

Two 125th Anniversaries are occurring this year, the first being for the entire Montana FWP, and the second being a key piece of property in the history of the Utah DWR.

Interests



Get the best of American Hunter delivered to your inbox.