Federal is the Official Ammunition Sponsor for “The Habitat Organization”

by
posted on November 15, 2023
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Mainprairie Storm

Federal Ammunition renewed its national sponsorship of Pheasants Forever and Quail Forever earlier this year, which included its title as the Official Ammunition Sponsor of The Habitat Organization. The renewal continues a partnership that has existed since the mid-1980s between the world’s leading ammunition manufacturer and North America’s foremost upland habitat conservation group.

“Many upland seasons are now in full swing across the country and it’s evident the work that Pheasants Forever and Quail Forever volunteers have done is paying off,” said Jon Zinnel, Federal’s senior manager of conservation. “Federal is proud of the relationship we have and the ability to see the outcomes of such strong conservation efforts that the organizations put forth across the country.”

Included in its sponsorship, Federal Ammunition has an on-box royalty program that donates a portion of proceeds from the popular Prairie Storm and Upland High Velocity shotshell ammunition lines to habitat conservation projects nationwide, and more. Federal will also be the presenting sponsor at the upcoming National Pheasant Fest and Quail Classic March 1-3, 2024 at the Denny Sandford Premier Center in Sioux Falls, South Dakota.

“The Federal brand speaks directly to the mission work accomplished by our chapters, members, and partners on a daily basis,” said Chris Kalis, vice president of Corporate Partnerships for Pheasants Forever and Quail Forever. “As a company who covets conservation of wild things and wild places, we’re proud to call them part of the Pheasants Forever and Quail Forever family.”

Federal Premium Prairie Storm shotshells are popular with upland hunters targeting pheasants. These loads use the rear-opening Flitecontrol Flex wad and a mixed payload of standard pellets and Flitestopper lead or steel to produce full, consistent patterns through any upland choke. It’s retained velocity and energy mean increased lethality and fewer lost birds.

For more information, visit federalpremium.com.

Latest

SHOT LEDE
SHOT LEDE

Wildest Hunting Finds of SHOT 2026

This year's SHOT Show was a reminder that creativity and innovation within the hunting world are alive and well. Here are ten items that caused us to take a double-take whilst walking the show floor.

Hot from SHOT: Best Whitetail Gear for 2026

With the new year comes a wave of newly released hunting gear aimed at giving hunters the edge afield. From cozier tree stands, easy-to-pack bags, feed, blinds, and more, manufacturers have sought every imaginable way to help hunters become more successful on their hunts. Read on as we take a closer look at what caught our eye.

AH Hunts: Late Season Alberta Geese Pt. 2

With some birds on the ground, Jon and Brad take a second to discuss the size of late-season Alberta honkers, before diving into the guns that brought them down. Check out part 2 of Senior Executive Editor Jon Draper and American Hunter contributor Brad Fenson's late-season Alberta honker hunt here.

Hardware Review: Hornady Backcountry Defense

A casual hike, a quick trip to grab firewood or a morning spent chasing trout all carry the potential of encountering a furry threat that might want to remind you that you are no longer at the top of the hierarchy.

Ruger Announces American Rifle Generation II Scout Models

Ruger ups the ante in 2026, delivering a newly crafted Scout rifle under its increasingly popular American Gen II line.

New for 2026: Hawke Optics Vantage IR 1-4x20mm in Mossy Oak Bottomland

Purpose-built to give turkey hunters fast target acquisition, precise shot placement and a camo pattern that blends seamlessly into the Spring woods, Hawke's latest LVPO is designed to impress.

Interests



Get the best of American Hunter delivered to your inbox.