Ledehow Do You Compare

How do you Compare to the Average Hunter?

There is no “average” hunter, although don’t be surprised if you’re more run-of-the-mill than you think after seeing the results of the “2025 Hunting Industry Insights” report. The survey, conducted by Untamed Outdoor Agency (UOA), focused on what might be the most active demographic—sportsmen between the ages of 32 and 52.

Hunting License Sales Down in 2021, But Remain Above Pre-Pandemic Levels

The 2022 National R3 Symposium wrapped up last week in Broken Arrow, Oklahoma. The 220 participants representing over 100 different organizations with an interest in hunting and shooting sports were the first to lay eyes on data released from the Council to Advance Hunting and the Shooting Sports (Council), documenting a slight decrease in hunting license sales in 2021.

E-Commerce Firm Paves Way to Private-Land Access

Gaining access to private property, especially in hunter-dense areas, can be challenging, expensive or both. But thanks to a new e-commerce initiative, hunters may find private land more accessible than previously imagined.

First Light: Deer Rank No. 1 with Hunters

Whitetail deer are the most commonly hunted animal in the country. But just how big of a hunting staple the species has become may surprise you.

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