“Tag: Sierra”

Last month, Sierra Bullets announced its 2026 new product lineup. Beginning in early 2026, all new products will be available at stocking dealers, major retail sporting goods stores, their websites and SierraBullets.com.

This week on #SundayGunday, we’re diverging a touch from our usual fare of things that go bang, for something that can bring down the decibels a touch. This week, we’re talking about the Dead Air Sierra 5. Initially designed as a hard-use can for AR pattern rifles, the Sierra 5 has found a dedicated following among hunters who favor the platform, specifically coyote and hog hunters. Learn more about it in this exclusive video.

Check out a great lineup of hunting gear, all made right here in the USA.

Sierra Bullets has introduced the MatchKing-X (MKX), the next evolution of Sierra Bullets’ MatchKing series, designed with hunters in mind.

Barnes has debuted its Harvest Collection line of ammunition, targeted squarely at American whitetail hunters. Topped with the venerable Sierra Tipped GameKing (TGK) bullet, Barnes Harvest Collection is designed for maximal lethality on thin-skinned game, combining near match-grade accuracy with impressive terminal performance.

ALPS Brands has expanded the company’s Sierra apparel line, engineered to maintain a comfortable core body temperature in cool weather, while allowing for a free, unrestricted range of arm movement.

Some of the 21^st century developments in big-game bullets are stellar, but there are many classic designs that have not gone out of favor.

Get a closer look at Sierra Bullets GameChanger Ammunition, the latest addition to our #SundayGunday series.

Contributor Aram von Benedikt details the critical characteristics necessary for an effective deer, elk or moose round, and lists his own personal favorites.