New Products Kick Enthusiasm into High Gear at 2016 ATA Show

by
posted on January 5, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
ata_bowtech_f.jpg

The 2016 ATA Show is a big hit as it marks its 20th anniversary with more booths than ever—and 70 shooting lanes for testing the latest equipment, gear and outdoor products in archery and bowhunting! 

Elite Archery's 2016 Impulse 31 offers speed without sacrifice at 343 fps. It features the new Perfect Alignment Limb System limb pocket that makes for a super-strong platform.

Bear Archery is touting the Escape, a speed bow that offers considerable forgiveness at 350 fps. It has a 6-inch brace height, measures 32 inches axle- to-axle and has 75 percent let off.

Hoyt's Carbon Defiant is the company's new flagship. It sports a redesigned carbon riser, new UltraFlex limbs and the new DFX Cam and 1/2. The riser has more than 50 components designed to offer strength and stiffness yet the bow's weight is only only 3.6 pounds.

Bowtech's big draw is the new BT-X with advanced PowerShift technology, combining speed and power in a compact, lightweight design. Also new under the Bowtech umbrella are models from the Excalibur and Diamond lines and a new narrow-profile Stryker crossbow dubbed the Katana 385.

Browning returns to ATA for the first time since selling its bow line to PSE a few years back. Big news is its new and innovative ZeroSeven crossbow line featuring the 350-fps OneSixOne and OneSixTwo models. Features include a built-in compartment for Browning's custom crank-cocking device. Browning also offers bowhunters the option of personalizing their crossbows, thanks to a Picatinny flight track on both the left and right for a rest, flashlight, laser light and/or sling.

Easton says why shoot an ordinary carbon arrow when you can add the penetration and power of a full metal jacket as it unveils the new 6mm-diameter FMJ. Beman, in turn, says see what you've been hitting as it rolls out its new White Out, an arrow designed with grayed-out Realtree camo for high visibility in sizes from 300 to 500.

Grave Digger broadheads are now under the BloodSport umbrella. The no-fail hybrids deploy with less energy than traditional jackknife mechanicals and also can be launched as 1-inch fixed-blades with half inch bleeders by tightening the set screws. 

Jackson Kayak certainly had performance and innovation in mind when it debuted Orion Coolers a couple years back. Check out the YakAttack and RAM Accessory Track System for accessorizing your cooler to hold your video camera, iPad, iPhone or GPS. It's available in four sizes and four camo colors. Hunters who prefer a "stone cold" appearance will like the new stone color option. In covering the bases, Orion even offers a waterproof, dustproof wireless Bluetooth speaker mount.

Unfortunately, in other news, there is one negative topic of discussion on the floor: President Obama's renewed bid to enact gun control measures via executive order, marking yet another attempt to over-reach and take away our Second Amendment rights. Visit nraila.org for details.

Latest

Photo 03 Ammo On Buffalo
Photo 03 Ammo On Buffalo

Behind the Bullet: .450/400 3” Nitro Express

Among the lot of Nitro Express cartridges—a term coined by James Purdey to compare the power of these cartridges to a locomotive and newly loaded with smokeless powder—the .450/400 3” N.E. represents one the best blends of hunting power and ease of shooting. Curious? Read on, as Phil Massaro goes in-depth on this classic, though esoteric, favorite.

TriStar Arms to Exhibit at 2026 NRA Annual Meetings & Exhibits

TriStar Arms will exhibit at the NRA Annual Meetings & Exhibits, taking place April 17–19, 2026, in Houston, TX. Attendees are invited to visit TriStar Arms at Booth #3103 to explore the newest firearm offerings and learn more about the brand's continued commitment to the shooting sports community.

New for 2026: Left-Handed Ruger American Gen. II

Ruger has introduced left-handed models of the Ruger American Rifle Generation II. The first of these models will be released in the Ranch configuration, with six chamberings available: 7.62x39mm, 450 Bushmaster, 400 Legend, 350 Legend, .300 Blackout and 5.56 NATO.

New for 2026: Swhacker #307 Mechanical 2-Blade Broadhead

Swhacker Broadheads has launched its #307 100-grain Mechanical 2-Blade Broadhead. This latest addition to Swhacker's lineup promises precision engineering with reliable deployment, coupled with accuracy and devastating field performance.

Keys to the Eastern Turkey Hunt

A turkey is a turkey regardless of subspecies, sure, but best hunting tactics often vary depending on geographical location due to the birds’ varying behavior. Translated, killing turkeys back East is different than killing them out West. Check out some Eastern-specific tips below, and stay tuned for a follow-up targeted at our Western readers.

Montana and Utah Celebrating 125th Anniversaries

Two 125th Anniversaries are occurring this year, the first being for the entire Montana FWP, and the second being a key piece of property in the history of the Utah DWR.

Interests



Get the best of American Hunter delivered to your inbox.