Endless New Products Flood the 2016 ATA Show

posted on January 6, 2016

Later this month, I'll post an overview of all the great new bows for 2016. In the meantime, here is what's new from a variety of other companies. 

YETI debuts the new Tundra 350 with super-huge storage capacity featuring a ColdLock gasket and up to 3 inches of Permafrost insulation. Like its other coolers, it's built from one piece rotomolded material and has a NeverFail hinge system. It also debuts the Hopper 40, just the thing for hauling three dozen cans plus ice. It will expand its Rambler stainless steel line come spring. Watch for Rambler bottles in 18, 36 and 64-ounce options.

Need new boots for the New Year? I'm a fan of Irish Setter's expanding Rutmaster line but as for what's trending, check out it's Elk Tracker boot in 400 and 800 gram insulation options. They're super lightweight but rugged and feature both leather and camo fabric to drop weight. Its new men's and women's Vaprtrek boots provide up to 1200 grams of insulation.

Hunter Safety Systems, winner of an NRA Golden Bullseye Award from American Hunter in 2014, kicks off its 15th year with a new padded and durable treestand Hangar Harness sporting pouches for your saw and other tools so you keep your regular hunting harness scent-free. A new Crossbow Harness sports a tether stow, a ripcord for your rangefinder, a left-side pocket for your cell phone and grunt call and a pouch on the right to keep your crossbow cocker secure and handy.

Hi Mountain Seasonings celebrates 25 years of helping us all make tasty food. Check out its jerky cure, sausage and seasoning kits and new line of finishing sauces, a new Spicy Lime blend and new Home Hot Dog Making Kit for a healthy homemade twist on hot dogs.

Ideal for both the hunting camp and the home, CanCooker helps you cater to your crowd and serve stress-free meals in 30 minutes. Choose from 2- and 4-gallon options. A new propane burner and foldable chicken rack may be just the thing for your next tailgate party. CanCooker has new recipes on its website each week and recently launched a cookbook that will come in handy in hunting camp.

Fans of Skull Hooker, maker of notable European skull mount brackets, will want to check out its new Table Hooker model for hunters who prefer to set their mounts on their desk, table or shelf.


Benelli Lupo BE.S.T. Lead
Benelli Lupo BE.S.T. Lead

New for 2022: Benelli Lupo BE.S.T.

The new Lupo BE.S.T. features a premium wood stock that bridges the original Lupo’s precision performance and technological innovation with defined ergonomics and contemporary styling.

First Look: Zeiss DTI 3/25 Thermal Imaging Camera

Zeiss has released the DTI 3/25, its second thermal imaging camera developed especially for hunting.

First Look: Bergara Premier Divide Rifle

Representing a lighter, backcountry-minded version of the Bergara HMR, the Premier Divide bridges the gap between a tactical and hunting rifle, pairing the company's proprietary Cure Carbon Barrel with a custom AG Composites Chalk Branch carbon stock. 

Mojo Outdoors Releases Scoot-N-Shoot Gunner

With turkey season around the corner, Mojo has added the Scoot-N-Shoot Gunner to their turkey lineup.

Browning Ammunition Introduces Pro22 Rimfire

Browning's new Pro22 is the company's latest addition to its ammo lineup, providing target shooters and plinkers with a new high-accuracy option for shooting their favorite rimfire rifle.

New for 2022: Nosler Suppressors

The all-new Nosler Suppressors are designed specifically for hunters to strike an ideal balance between size, light weight, exceptional durability and sound mitigation. 


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