Adam Smith never says in Wealth of Nations—a book, incidentally, that was first published 250 years ago in 1776—that a benefit of capitalism is that it is in business owners’ interest to work with associations of citizens to defend the right to purchase, in this case, constitutionally protected products.
Nevertheless, this is exactly what occurred in America. From the very beginning of this republic, companies did (and still do) see the need to join or support trade groups and associations that stand up to government entities to keep the marketplace open.
Ammunition Depot, one of the nation’s leading online retailers and suppliers of ammunition, firearms, magazines, accessories and tactical gear, is now the latest example of an American company to step up to protect the freedom to purchase, own and carry their products, as it has formed a partnership with the NRA to raise funds to support critical Second Amendment litigation across the country.
This partnership builds on a legal fight that Ammunition Depot has been part of for years as a plaintiff in Rhode v. Bonta, a landmark California case challenging the state’s restrictions on ammunition purchases, including background-check requirements and limitations on direct-to-consumer ammunition sales.
The NRA Institute for Legislative Action (NRA-ILA) has played a significant role in supporting California Second Amendment litigation, including Rhode v. Bonta and other key cases impacting the rights of law-abiding gun owners; indeed, the NRA has spent more than $3 million supporting California Second Amendment litigation since 2021.
“California gun owners have been forced to fight for rights that should never have been restricted in the first place,” said Daniel Wolgin, CEO of Ammunition Depot. “Ammunition Depot has been in this fight for years. The NRA has invested significant resources into Second Amendment litigation in California and we’re proud to help bring attention to that work."
The Rhode v. Bonta case has already resulted in major legal victories for Ammunition Depot and its co-plaintiffs, including a Ninth Circuit panel ruling that struck down California’s ammunition restrictions as unconstitutional; however, the case remains ongoing as California continues its effort to overturn that decision through the appellate process.
“This case is about more than ammunition,” said Wolgin. “It is about whether law-abiding Americans can meaningfully exercise their constitutional rights. Ammunition is essential to the right to keep and bear arms, and we will continue standing with our partners until this fight is finished.”
As part of this partnership with the NRA, Ammunition Depot is launching a voluntary checkout contribution option that gives its customers the opportunity to support the NRA’s ongoing Second Amendment litigation and advocacy efforts by donating when they buy ammunition and other products from Ammunition Depot.
“Ammunition Depot customers can contribute a dollar or more at checkout,” said Wolgin in an interview with the NRA’s The Armed Citizen Podcast. “How much they give—or don’t give—is up to them.”
Contributions made through the program will be remitted to the NRA and NRA-ILA to support the NRA’s continued work to defend the rights of law-abiding gun owners. The goal is simple: give customers a direct way to help fund the fights that protect their rights.
“The reality is every penny helps,” said Wolgin. “There are at least 100 million shooters in this country who all have a stake in ensuring that laws like this get struck down as unconstitutional. We believe in protecting the rights of our customers, and that means supporting the organizations and legal efforts that are actually in the fight.”
As the NRA fights for citizens’ Second Amendment-protected rights across the country—often against the deep pockets of local and state governments—this association of millions of freedom-loving Americans is looking for more ways to fund these critical legal actions.
“The NRA is committed to defending the Second Amendment in courtrooms across America,” said Doug Hamlin, executive vice president and CEO of the NRA. “Partnerships with companies like Ammunition Depot help ensure that law-abiding gun owners understand the stakes and have more ways to support the fight. NRA members and Ammunition Depot customers share the same goal: protecting the right to keep and bear arms for future generations.”
The NRA Round-Up Program, which was originally founded by Larry and Brenda Potterfield of MidwayUSA in 1992, has long offered another critical way for customers to contribute a little at each purchase to protect the right to buy and own guns, ammunition and related products.
NRA members can also use the new NRA App—found in the Apple Store, the Google Play Store and more—to receive easy access to NRA member-benefit offers. These include discounts and special offers in areas such as travel, financial services, insurance, telecommunications and other products/services, which also helps the NRA raise funds to fight for our freedom in all the places in America in which it is under attack.
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