Sitka Gear has introduced Optifade Cover, the company's latest innovation in hunter concealment.
Get a closer look at the Benelli M2 Field, the latest addition to our #SundayGunday series.
Christensen Arms has announced the Mesa Hunting Rifle with Flashed Forged Technology (FFT), available in W.L. Gore Optifade Camo.
HydeOut, by Rig'Em Right, showcases the first ground blind ever available in Gore Optifade Concealment patterns.
American Hunter Executive Editor John Draper heads to Prospect Hall Hunting Club in West Virginia, to test out the Franchi Momentum Elite rifle.
The degree to which waterfowl camo patterns have evolved over just a couple decades is rather remarkable.