Benelli AI

Benelli Releases its Revolutionary A.I. Barrel

Benelli Advanced Impact technology is based on a ballistic barrel contour that delivers increases in velocity and energy.

Colt Launches Its Safety Impact Award for Responsible Firearm Ownership

Colt has announced the launch of its "Safety Impact Award," a platform recognizing non-profit organizations that exemplify an exceptional commitment to safety in the firearms industry.

Sitka Gear Releases Conservation Impact Report

Sitka Gear has released its first Conservation Impact Report, highlighting the firm’s portfolio of grants, conservation partnerships and the contributions each have made to ecosystem restoration and wildlife conservation.

New for 2024: ALPS OutdoorZ Impact Pro Turkey Vest

The Impact Pro has all the innovative features and conveniences of the original Impact, with a series of upgrades that turkey hunters will appreciate.

X-Vision Optics Launches Thermal Impact Scope

X-Vision Optics’ long-range Impact Thermal Scope (TS300) boasts a 640 x 480 thermal sensor that can detect big game well past 3,000 yards.

First Look: Remington Premier Long Range Speer Impact Ammo

Remington’s Premier Long Range now features Speer’s revolutionary Impact bullet—available for the first time in factory-loaded ammunition—boasting match-grade accuracy and terminal performance both near and far.

Speer Impact Bullet Available in Remington Premier Long Range Ammunition

Speer Ammunition has partnered with sister brand Remington on Big Green’s new line of Premier Long Range ammunition, marking the first time Speer’s Impact bullets will be available in loaded ammunition.

Fiocchi and B&P USA Announce Biodegradable Wad

Recognizing that hunters and sport shooters are the frontline stewards of wild lands and wildlife, Fiocchi USA and Baschieri & Pellagri USA have developed GreenCore biodegradable wad technology.

Hardware: Winchester Copper Impact

Winchester has revamped its monometal performer in the new Copper Impact ammunition line, expanding the game-taking ability of its tried and tested Copper Extreme Point bullet introduced in 2018. No matter your quarry, you won’t be disappointed with its performance.

First Look: Winchester 6.8 Western Copper Impact Ammo

Winchester’s new 6.8 Western 162-grain solid copper load sports the company's Copper Impact bullet, boasting a muzzle velocity of 2875 fps. It shoots accurately, hits hard and penetrates deeply.

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