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Kuiu has announced the launch of its latest camouflage pattern, Valo, suitable for both open deserts and late-season hunts in forested areas. With a complex color palette composed of desert tan, prairie-grass yellow, stone grey, coyote brown, olive drab and just a touch of black, Valo camo's subtle earth tones conceal movement, and make it effective across a wide variety of vegetation. A light, low-contrast design, its large macro patterns are based upon those found in nature, and infused with micro details, to help break up the human outline at close and distant ranges. Field tested, Valo has so far proven itself across North America, to include such environments as Alaska, the Yukon, Montana, Mexico, Texas, Illinois, Ohio and California. Its no wonder then, that the origin of the name comes from "valley," decidedly one of the most varied and seasonally-changing environments on the continent. For more information on this brand new pattern, please visit kuiu.com.
Speer Ammunition has announced several new loads for 2026, which include one new addition of Lawman TMJ and two new additions of Speer Impact component bullets for reloaders.
Ruger has announced the return of one of America's most iconic over/under shotguns with the Red Label III. First launched in 1977, the original Ruger Red Label earned a reputation for rugged reliability, classic lines, and American-made quality. Decades later, the Red Label III strives to continue that legacy.
On this week's #SundayGunday, we’re checking out the SX-4 Pro Guide HD Gen 2, the latest iteration of hunter-focused spotting scope from Leupold. Coming in both straight and angled configurations, and the buyer’s choice of 20-60x85mm or 15-45x65mm zoom ratio’s the SX-4 Pro Guide HD Gen 2 has a configuration for any preference and set of circumstances.
Mr. and Mrs. Bourbon, founded in 2018 by Russ Smith—a former professional basketball player—and Cecy Linzey, has entered into a partnership with Turkeys For Tomorrow (TFT) and is offering bourbon branded with the organization’s label.