First Look: Browning BXR Ammunition

by
posted on January 4, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
browning_ammo_friedman_f.jpg

I recently had the opportunity to test Browning’s new BXR bullet in the company’s new ammunition line on a whitetail hunt in Oklahoma, and I can say quite confidently that it will put meat in your freezer. First, a little bit about the line and the bullet.

Browning ammo is made by Winchester Ammunition, expanding the partnership between the two companies that spans many decades (FN Herstal, the parent of Browning, makes Winchester firearms under license from Winchester Ammunition). The BXR bullet uses similar technology to Winchester’s Deer Season line. A large, copper-matrix tip provides rapid expansion upon impact, while behaving like a polymer tip in flight to ensure velocity retention and accuracy.

Those are the marketing points, but how did the bullet perform in real life? As mentioned, well. Using the BXR ammo in .270 Win. out of a Browning AB3 Composite Stalker rifle, I shot a buck and three does, and only had to track one doe for a mere 40 yards—the others all dropped where they were hit. I did not recover a bullet from any of the does as they all passed through, but the internal damage caused by the rapid expansion was a sight to behold.

The first doe was shot at 110 yards and dropped in its tracks. When skinned, we found the bullet smashed through both shoulders and obliterated one lung and most of the heart. The buck fell next at 88 yards, and I was able to recover bullet fragments from the far shoulder. The projectile went through three ribs on the near side, liquefied the lungs and then demolished the far shoulder, where it broke into three large pieces that remained in the deer. A fragment also penetrated the heart. The second doe was shot about 30 minutes later at 227 yards and dropped where it stood (although in the process of dropping, it fell down a 20-foot ledge into a small canyon). Again, the bullet passed through after causing massive internal damage. The last doe was shot at 115 yards and ran about 40 yards before falling. It left a blood trail a blind man could follow and was recovered easily. When we recovered this one, I was amazed that it ran at all—the bullet went right through both lungs and the heart, rendering them unrecognizable when we skinned and gutted this doe.

So, what does all this mean? It means the BXR bullet dumps a tremendous amount of energy inside the target, ensuring rapid death and easy recovery. I would advise using it on deer-sized game or smaller, since it is, by design, not a particularly tough bullet. That said, one of the other hunters in camp took a decent-size feral hog with the BXR and it ran a mere 80 yards before succumbing. Still, it is designed to cause massive internal damage rather than penetrate through tough barriers, so this bullet is not ideal for elk, moose or anything much larger than a mule deer.

Given the results I obtained, I’d say Browning’s initial entry into the deer-load market is, without question, a winner.

Latest

LEDE Randy Brooks
LEDE Randy Brooks

In Memoriam: Randy Brooks: 1949-2026

Randy Brooks, creator of the famous Barnes X Bullet and the 2016 NRA Golden Bullseye Pioneer Award winner, passed away peacefully on the morning of Aug. 27, 2026. The Brooks family believes Randy may have suffered a stroke. He had suffered mini-strokes in the past, and he was recently diagnosed with vascular dementia. He was 76.

Focus on the Conservation’s Future—Groundbreaking Lessons in Arkansas

True outdoor curriculum is being offered to thousands of students in Arkansas, thanks to rededicated efforts under the Arkansas Game and Fish Commission’s (AGFC) outdoor education partnership with the Arkansas Governor’s Office and Arkansas Department of Education.

How To: So You Want to Shoot a Moose!

Looking to DIY a moose hunt? It's a rewarding experience, but there are quite a few things you should know before you go. Here is a primer from someone who's been there.

New for 2026: ScentLok Women's Alpha Elite Jacket and Bib

Female hunters looking for extra-warm, late-season whitetail protection no longer must settle for oversized men's cuts. The ScentLok Women's Alpha Elite Jacket and Bib are officially shipping and available at retail, delivering a specialized fit for the dedicated late-season outdoorswoman.

Head to Head: The 9.3x62 vs. 9.3x74R

A battle of 9.3mms. While this particular caliber never really caught on here in the states, it may be time for this old safari favorite to find its way into a few more gunrooms. Check out more about them here.

RCBS Releases 7mm Backcountry Reloading Die

RCBS has announced the launch of its new 7mm Backcountry Die Set. Engineered specifically to meet the demands of reloading this high-performance cartridge, the RCBS 7mm Backcountry Die Set is a unique three-die system that includes a neck sizer die, expander die and bullet seater die. The set delivers enhanced control, consistency and accuracy when reloading 7mm BC and its patented Peak Alloy cartridge case.

Interests



Get the best of American Hunter delivered to your inbox.