Sportsman's Guide Rebrands, Launches "Share the Thrill" Campaign

My phone still in my hands, I texted my teenage son, who was hunting along the field not far away. Trying not to move any part of my body but my thumbs, I sent the message, “Got a buck down, but he’s still alive. Help!” Tucker texted back, “What do you want me to do?” I replied: “Come kill the bastard before he kills me!” Intrigued? Read on.

Spypoint's 2026 trail camera line-up features three new models designed to deliver on flexibility and control.

A .375 H&H Magnum for less than $1,000 is a win for hunters on any continent, especially when it comes packed with features and has the sub-MOA accuracy potential of the American-made Evoke from Christensen Arms.

Expanding its assortment to include soft goods in 2026, waterfowl brand Avian-X has announced an all-new lineup of packs specifically designed to keep waterfowl hunters organized, mobile and ready for anything.

Norma’s ballistician Nils Kvale saw the wisdom of having the velocity and horsepower of the .300 H&H Magnum, but in a shorter, more affordable receiver, and used the H&H case to develop his .358 Norma Magnum in 1959 as well as the .308 Norma Magnum one year later. The .308 Norma Magnum closely resembles the wildcat .30-338 cartridge, though the shoulder of the former is located a bit more toward the base than that of the .308 Norma Magnum. Intrigued? Read on about this often unfairly overlooked hunting classic.