“brands”

You can expect to see many top industry brands, product articles and videos over the next few days, but you might like to see some of the products that the up-and-coming companies are offering at this year's SHOT Show 2014. Take a look at what we found...

Most popular ammunition companies offer some form of .22 LR, and there are quite a few brands and makes to choose from. Here are American Hunter contributor Philip Massaro's top five.

Still looking for a gift for Dad this Father's Day? Trying to save a hard-earned dollar or two in the process? Read on for some last-minute holidays sales from some of Dad's favorite outdoor brands.

The Czech Republic may not have the market cachet that's been established by brands from Germany and Austria, but that doesn't mean the quality isn't there. Keith Wood takes a closer look at the Meopta MeoStar R2 1X-6X-24mm RD.

Last year Ruger melded two of its working-man rifle brands—the Ranch moniker and its American Rifle line—to offer the American Rifle Ranch. Let’s talk about what’s in this name.

Vista Outdoor recently partnered with the Boy Scouts of America to become the official conservation sponsor of the Scouts. Vista Outdoor brands Federal Premium, CCI, Savage Arms, Gold Tip, CamelBak and Bell have become official partners with the Scouts for Shooting Sports, Archery, Hydration and Wheeled Safety.

SIG Sauer is known as a quality producer of military and law enforcement firearms that come at a premium price. Previously SIG had an association with the hunting market by way of its sister brands, Blaser, Sauer and Mauser, until they were separated approximately 10 years ago to serve the hunting market as stand-alone entities.

As we've mentioned a few times before, 2016 marks the 150th Anniversary for the cumulative Winchester brands. As you might expect, commemorative product releases are coming—some have already dropped, like the 150th Anniversary Model 73 we saw at SHOT Show 2016. Next up on the list is Winchester Ammo's recently announced custom-built, collectible cartridge-firearm boards. There will be five in all.

Hunters have so many good choices in mid-priced binoculars these days that arguing brands is as pointless as engaging in the ol’ .308 vs. .30-06 debate. The crowded and competitive nature of the $300-$800 bino market is a great thing for buyers—but not necessarily sellers. And so when I heard a new company named Styrka had entered the business, I had to question its approach. What more could Styrka offer in a bino with a street price of about $650 that’s not already available?