A number of companies have trimmed the stock of a hunting rifle and called it a "women's" gun—but Savage Arms set out to design a rifle that was truly designed for female hunters and shooters. The company listened to what women had to say, and used that feedback to help create the Model 11/111 Lady Hunter.
One hundred four years after it was designed, the venerable .416 Bore made famous on the game fields of Africa is again being made in London on a genuine Mauser Magnum action.
Think of Swift as the Intel or the Briggs & Stratton of the ammunition business, maker of a specialized product incorporated into a more complex product marketed under a more prominent brand name.