“innovative products”

When SHOT Show 2016 opens on Tuesday, word of countless new product releases will quite literally steal the show. And yes, while the Winchester brand will have no shortage of new surprises for its consumers, the company will also begin what promises to be a year-long celebration.

Run-and-gun turkey hunting demands a pack system that is light and adaptable to changing conditions—the Ambush Sling Pack has been designed with these qualities in mind.

Winchester introduces the 400 Legend, a new straight-walled cartridge that offers superior ballistics, deep penetration, excellent accuracy and quick knockdown.

The new Waterproof Rifle Case from ALPS OutdoorZ was developed for backcountry hunters, and is ideally suited for anyone who demands maximum protection and portability for their firearm.

Franchi's Affinity 3.5 is our 2019 Shotgun of the Year.

Taurus makes its dedication to the hunting market more obvious than ever with the release of its Raging Hunter. Although “raging” is in its name, this .44 Mag. will make many hunters happy with its features and performance.

The acronym embedded in the nomenclature of the SIG Sauer BDX system says it all—Ballistic Data Xchange is exactly what occurs when using the optics system. It is three units—a riflescope, laser rangefinder and smartphone app—which work in sync to ensure hunters fire at distant targets with certainty.

True to its Mark V predecessors, the new Mark V Camilla delivers Weatherby’s top technological advancements famous for putting holes through dimes and knocking down large animals fast, and features several women-specific attributes that female hunters will appreciate.

In an ATV market that touts ever-larger side-by-side vehicles capable of hauling four humans and untold pounds of gear and game, many hunters still choose to use a four-wheeler. A four-wheeler is, after all, cheaper than a SxS. It is also easier to maneuver in tight spots, rides in a pickup bed and sits nicely in the back of a garage. Yamaha considered all this when it designed the 2019 Kodiak 450.