A number of companies have trimmed the stock of a hunting rifle and called it a "women's" gun—but Savage Arms set out to design a rifle that was truly designed for female hunters and shooters. The company listened to what women had to say, and used that feedback to help create the Model 11/111 Lady Hunter.
One hundred four years after it was designed, the venerable .416 Bore made famous on the game fields of Africa is again being made in London on a genuine Mauser Magnum action.
Big-game hunters seeking Swift Bullets in factory-loaded cartridges got a boost earlier this month with the formal unveiling of Swift High Grade Ammunition. Rather than relying on component sales or other ammo makers loading its projectiles, Swift wants to ensure that ready supply is there to meet demand for factory rounds bearing A-Frame, Scirocco II and new Break-Away Solid projectiles.
Think of Swift as the Intel or the Briggs & Stratton of the ammunition business, maker of a specialized product incorporated into a more complex product marketed under a more prominent brand name.