What is the ATA?

posted on January 7, 2015

I just landed in Indianapolis for the 2015 ATA Show, Jan. 8-10, and will spend the next three days checking out the latest bows, arrows, broadheads, optics, gear and everything else bowhunting for American Hunter. My husband Phil and I look forward to rounding up "his, mine and ours" when it comes to our top picks being unveiled this year.

Just in case you weren't aware, the ATA stands for the Archery Trade Association, the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. While it's the archery and bowhunting industry's largest and oldest trade show, the annual event is closed to the public because the purpose is to promote commerce so it's primarily an order-writing event. Fortunately, my ATA Show press badge will give me a sneak preview of what's in store for 2015 so stay tuned.

For a word on Indy, after bowhunting, one of my next favorite things is NFL football so I'm naturally wondering how the Indianapolis Colts will do this weekend when they take on the Denver Broncos in the playoffs. Here's a pic of the Colt's Lucas Oil Stadium, which is right down the street. I may not get to go there for the game, partly since it's being played in Denver, but I do get to go there tomorrow evening for Sitka's 2015 launch party, which will be great since the company makes some of the most hard-core hunting clothing on the market.


Bowtech SR350 Lead
Bowtech SR350 Lead

New for 2022: Bowtech SR350

An ideal combination of blazing speed and smooth draw, the SR350 is equipped with Bowtech’s Deadlock cam system, which the company says is the quickest, simplest way to achieve perfect arrow flight and repeatable accuracy.

Benelli Debuts New Super Black Eagle 3 Color Options

Benelli USA has added several color options to its Benelli Super Black Eagle 3 lineup, including new Cerakote and camo combinations for their 28-inch barrel shotguns with 12- and 20-gauge three-inch chambers.

CVA Announces the Cascade SB Rifle

Based off of CVA’s first ever bolt-action centerfire rifle, the Cascade SB has all the features of the original Cascade, but with a shorter barrel.

New for 2022: Wicked Ridge Fury 410 De-Cock

Equipped with the revolutionary ACUdraw De-Cock for safe de-cocking, D-1 Trigger and a reverse-draw crossbow design, the compact Fury 410 De-Cock shoots 410 fps, is compact and delivers performance hunters will appreciate at its $1,000 price-point.

Benelli USA Adds Turkey Model to Nova Pump Shotgun Line

In keeping with the trend towards lighter, high-mobility shotguns for pursuing spring gobblers, Benelli USA has expanded the company’s Nova pump shotgun lineup with the release of the Nova Turkey.

New for 2022: Easton Sonic 6.0

The Sonic 6.0 is a 6mm high-performance hunting arrow engineered with high-performance speed and hunting accuracy in mind.


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