Federal Custom Shop Ammunition—Handloads from the Experts

posted on October 23, 2019

Federal recently launched a new way for shooters to benefit from the loading expertise of America’s largest and most diverse ammunition supplier. In a first for a mainline manufacturer, the firm has added an online custom shop where customers can obtain an array of non-cataloged loadings. “The Federal Custom Shop is an all-new way to deliver your preference of the perfect centerfire rifle or shotshell loads, built by our ammunition experts,” said company president Jason Vanderbrink. In fact, every round is handloaded by an elite team of experienced employees operating hand-presses in a state-of-the-art workshop, tucked away within the company’s giant production facility in Minnesota. Shipped to customers in deluxe packaging, each box will be signed by the technician who loaded it.

Custom Shop offerings feature many components used in present catalogue offerings—including award-winning developments from Federal, plus a curated selection of highly regarded projectiles from other brands. Discriminating shooters seeking a performance edge may well find a promising load here. “We now have a specific selection of rifle and TSS shotshell loads we will build on-demand, per order,” said Vanderbrink. “For example, Barnes 120-gr. Tipped TSX in 6.5-284 Norma and 28-ga. TSS turkey loads aren’t products we list in our catalog, but you can certainly order them through the Custom Shop.”

Included are hard-to-find rifle calibers being offered by Federal for the first-time, classics like .257 Wby. Mag., .257 Roberts +P and .284 Win., along with all-American favorites, like .243 Win., 6.5 mm Creedmoor, .30-'06 Sprg. and .300 Win. Mag. (to name a few). They come with the buyer’s choice of leading high-performance bullets. Options vary by caliber, but may include top performers from Nosler, Speer, Barnes, Hornady and Sierra, as well as Federal Premium proprietary heads like Trophy Bonded and Trophy Copper. In several cases, Custom Shop products fill in gaps not offered in the factory-production roster.

Turkey hunters and wingshooters will find several shotshell options featuring the game-changing Tungsten Super Shot (TSS) previously unavailable in over-the-counter products, including 10, 16 and 28 gauges, as well as 12 and 20 gauge and .410-bore.   

Consumers will find the current menu of offerings, along with ordering details and other info on a dedicated Custom Shop page at federalpremium.com/custom-shop. The navigation is fast and easy, and there’s a place for customer comments. Everything is built in compliance with SAAMI guidelines, and though individual specs like cartridge length and bullet-seating depth are standardized, those standards have been expertly established by the company’s ballistic engineers. Already looking ahead, customers are invited to put forth ideas for future Custom Shop offerings via the website’s contact form.  

The Custom Shop is actually part of a newly structured web strategy, that prioritizes getting customers exactly what they want. The site now provides full e-commerce capability, that allows shooters to direct- order select factory loads, components and branded merchandise. For convenience, order information can be saved and customers can presently expect fulfillment in about two to three weeks, plus shipping time. Federal says customers will still be able to shop at local dealers for their go-to loads, but because of the sheer number of items presently cataloged, the online store will serve as a well-stocked alternate source.

“The impetus for the Custom Shop is to be able to cater to “small-run” customers without disrupting our day-to-day factory operations,” explained Jason Vanderbrink.  “Every order will be meticulously completed—from case prep to precise powder drop to bullet seating or crimping. We’re out to prove we’re not only the world’s largest ammunition maker. We’re out to prove we make the best.”

For more information, please visit federalpremium.com.

Additional Reading:
Federal Authority Restyled
Federal Announces 'Bucks, Bulls & Blades' Promotion
Federal Increases Conservation and Youth Education Program Support


Later In Life Hunting Lead
Later In Life Hunting Lead

Late(r) in Life Hunting

You’re never too old to learn something new.

Recipe: Hunter Slow-Cooker Jambalaya

Creating a flavorful meal from proteins harvested throughout the year is special. A jambalaya made from big game, birds, home-processed sausage and some fish is the perfect combination for any meal.

#SundayGunday: Hammerli Force B1

This week, were checking out the Hammerli Arms Force B1, a hunting rimfire with a target-grade pedigree.

Colorado Cat-Hunting Ban Could be on Ballot in November

A recent report from the NRA Hunters Leadership Forum sheds light on a potential cat problem in Colorado; that is, it’s a problem if you’re a hunter who enjoys and wishes to continue chasing mountain lions and bobcats, or you simply agree that wildlife management should continue to be based on science.

What You Need for Road-Trip Hunts

Planning a long-distance drive to your next hunt? Before you depart, it’s best to think not only about what you may need to help you hunt on unfamiliar ground, but what you’ll need to get you there and back.

First Look: Moultrie Edge 2 and Edge 2 Pro Cell Cams

Moultrie has expanded its Edge series of cellular cameras with two new introductions: the Edge 2 and Edge 2 Pro. 


Get the best of American Hunter delivered to your inbox.