Benelli Introduces the Ethos

by
posted on December 18, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
benelli-ethos.jpg

Bird hunters and target shooters alike will have the opportunity to get their hands on the next generation of Benelli shotguns in 2014, thanks to the impending introduction and release of the company's new Ethos model.

The Ethos is comprised of some of Benelli's most successful innovations, both old and new. Naturally, the shotgun is centered around the company's famous Inertia Driven operating system. The carrier has been redesigned, making shells easier to load, and an enlarged bolt release makes for simpler and faster operation. The cartridge drop lever has been likewise changed, making the shotgun easier to handle and operate—even for a shooter in gloves. A newly patented Easy Locking System in the bolt body is designed to ensure that the rotating bold head locks up, and the Ethos' system is designed to cycle even the lightest of shotgun loads—right on down to 7/8 ozs. And all that's just scratching the surface of this potential game-changer.

The name, meanwhile, is representative of the craftsmanship that Benelli puts into its firearms. Ethos means "character," and has long been used to describe the guiding beliefs or ideals that characterize a community, nation or ideology. The Benelli brand has long prided itself on credibility, respect, integrity and merit—and the company views its new shotgun as the culmination of its own guiding ethos.

More coverage of the shotgun is on the way, and you won't have to wait long. We can tell you that American Rifleman Editor-in-Chief Mark Keefe had the opportunity to put the Ethos to the test last May on a trip to Africa. All told, the group of invited gun writers  fired more than 15,000 rounds during their stay—and experienced no malfunctions.

Ethos Features Include:

• Easy loading
• Larger bolt release
• Easy access cartridge drop lever
• Newly patented easy locking system
• Patented anti-seize magazine cap
• Wider range of LOP adjustment
• Interchangeable carbon fiber rib
• Interchangeable fiber optic sights
• Combines form and function for improved ergonomics
• Ability to cycle the lightest loads
• Patented recoil system provides greater recoil reduction

Benelli will officially launch the Ethos in Las Vegas, Nev., at SHOT Show 2014.

For more information, stay tuned to AmericanHunter.org. Video coverage and a complete review of the Ethos will be published soon.

Latest

W H2026 02 KNOW HOW CH1019 Hiking A Long Way In Or To Very Specific Refuges Can Lead To Coyote Success, Copyright Mark Kayser
W H2026 02 KNOW HOW CH1019 Hiking A Long Way In Or To Very Specific Refuges Can Lead To Coyote Success, Copyright Mark Kayser

Coyote Hunting Tips: Are You Overlooking These Details?

Don't overlook the small details on your coyote hunts. It could sink your hunt and leave you with a sinking feeling of failure. The following represent areas where overlooked details, big and small, could send your hunt to the bottom of the ocean faster than the Titanic.

New for 2026: Federal Heavyweight TSS Rob Roberts Limited Edition

Federal Ammunition has been shipping its new Heavyweight TSS Rob Roberts Limited Edition turkey loads. Developed in collaboration with legendary choke designer Rob Roberts, these limited-edition offerings are built to deliver extreme range, pattern density and lethal energy.

New for 2026: Pedersoli Kodiak Survivalist Compact Express Rifle

Italian Firearms Group (IFG) has released the Kodiak Survivalist, an all-new compact express rifle from Davide Pedersoli. Known for blending old-world detail with serious performance across its lineup, Pedersoli brings that same disciplined craftsmanship to a utility-driven concept, resulting in what might best be described as a "gentleman's survival rifle."

Turkey Loads 101

Seemingly simple, selecting the proper turkey load is anything but a grab-and-go proposition nowadays. Instead, it requires consideration of key load characteristics, purpose and value, all of which are covered in this article.

New for 2026: Kings Camo XKG Summit Series Packs

Kings Camo has launched its all-new XKG Summit Series Packs. Engineered for versatility, comfort and load-hauling capability, this pack systems offer modular performance suitable for a wide range of adventures, from streamlined day hunts to extended backcountry trips.

New for 2026: Real Avid Ratchet Rest Adjustable Height Shooting Bags

Real Avid has announced the Ratchet Rest—Adjustable Height Shooting Bags designed to give shooters exact elevation control, faster target alignment and repeatable shooting performance.

Interests



Get the best of American Hunter delivered to your inbox.