Benelli Introduces the Ethos

by
posted on December 18, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
benelli-ethos.jpg

Bird hunters and target shooters alike will have the opportunity to get their hands on the next generation of Benelli shotguns in 2014, thanks to the impending introduction and release of the company's new Ethos model.

The Ethos is comprised of some of Benelli's most successful innovations, both old and new. Naturally, the shotgun is centered around the company's famous Inertia Driven operating system. The carrier has been redesigned, making shells easier to load, and an enlarged bolt release makes for simpler and faster operation. The cartridge drop lever has been likewise changed, making the shotgun easier to handle and operate—even for a shooter in gloves. A newly patented Easy Locking System in the bolt body is designed to ensure that the rotating bold head locks up, and the Ethos' system is designed to cycle even the lightest of shotgun loads—right on down to 7/8 ozs. And all that's just scratching the surface of this potential game-changer.

The name, meanwhile, is representative of the craftsmanship that Benelli puts into its firearms. Ethos means "character," and has long been used to describe the guiding beliefs or ideals that characterize a community, nation or ideology. The Benelli brand has long prided itself on credibility, respect, integrity and merit—and the company views its new shotgun as the culmination of its own guiding ethos.

More coverage of the shotgun is on the way, and you won't have to wait long. We can tell you that American Rifleman Editor-in-Chief Mark Keefe had the opportunity to put the Ethos to the test last May on a trip to Africa. All told, the group of invited gun writers  fired more than 15,000 rounds during their stay—and experienced no malfunctions.

Ethos Features Include:

• Easy loading
• Larger bolt release
• Easy access cartridge drop lever
• Newly patented easy locking system
• Patented anti-seize magazine cap
• Wider range of LOP adjustment
• Interchangeable carbon fiber rib
• Interchangeable fiber optic sights
• Combines form and function for improved ergonomics
• Ability to cycle the lightest loads
• Patented recoil system provides greater recoil reduction

Benelli will officially launch the Ethos in Las Vegas, Nev., at SHOT Show 2014.

For more information, stay tuned to AmericanHunter.org. Video coverage and a complete review of the Ethos will be published soon.

Latest

Henned Up Try One Of These Tips
Henned Up Try One Of These Tips

Early Spring Turkey Tactics that Work

A hunter strokes the paddle on a box call emitting a loud yelp into the predawn air. The thunderous reply has blood boiling at both ends of this dance. What now? Read on for some early spring turkey tactics that work.

New for 2026: Imperial Whitetail Sorghum Select

Hunters and land managers looking to add additional feeding opportunities now have a new option: Imperial Whitetail brand Sorghum Select from the Whitetail Institute. This blend combines two premium hybrid sorghum varieties to deliver a high-yielding, palatable, nutritious grain crop.

Hunting Adventure: Pursuing the Prince of the Plains

A veteran of many safaris finally hunts the game atop his wish list. Follow along with Scott Haugen as he stalks sable through South Africa.

New for 2026: Armageddon Gear Turkey Chest Rig

Always scrambling to find the right call in one of a thousand pockets? The Armageddon Gear Turkey Chest Rig eliminates that problem by putting everything front and center, exactly where it should be.

First Look: Mossberg Special Edition 590 Bliksem

Mossberg has released its 590 Bliksem, a Special Edition pump-action firearm created in collaboration with Christian Craighead and his brand, Ministry of Defence (MOD). 

What Your Favorite Cartridge Says About You: Part III

Somehow, more than ten years has gone by since we had the second installment in this series. With a multitude of requests for another go-round, I am more than happy to oblige. We’ve had some interesting new developments in the cartridges world in the last decade, and there are some classic which are still being championed. So, with tongue planted firmly in cheek, I present Part III of What Your Favorite Cartridge Says About You.

Interests



Get the best of American Hunter delivered to your inbox.