Benelli Introduces the Ethos

by
posted on December 18, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
benelli-ethos.jpg

Bird hunters and target shooters alike will have the opportunity to get their hands on the next generation of Benelli shotguns in 2014, thanks to the impending introduction and release of the company's new Ethos model.

The Ethos is comprised of some of Benelli's most successful innovations, both old and new. Naturally, the shotgun is centered around the company's famous Inertia Driven operating system. The carrier has been redesigned, making shells easier to load, and an enlarged bolt release makes for simpler and faster operation. The cartridge drop lever has been likewise changed, making the shotgun easier to handle and operate—even for a shooter in gloves. A newly patented Easy Locking System in the bolt body is designed to ensure that the rotating bold head locks up, and the Ethos' system is designed to cycle even the lightest of shotgun loads—right on down to 7/8 ozs. And all that's just scratching the surface of this potential game-changer.

The name, meanwhile, is representative of the craftsmanship that Benelli puts into its firearms. Ethos means "character," and has long been used to describe the guiding beliefs or ideals that characterize a community, nation or ideology. The Benelli brand has long prided itself on credibility, respect, integrity and merit—and the company views its new shotgun as the culmination of its own guiding ethos.

More coverage of the shotgun is on the way, and you won't have to wait long. We can tell you that American Rifleman Editor-in-Chief Mark Keefe had the opportunity to put the Ethos to the test last May on a trip to Africa. All told, the group of invited gun writers  fired more than 15,000 rounds during their stay—and experienced no malfunctions.

Ethos Features Include:

• Easy loading
• Larger bolt release
• Easy access cartridge drop lever
• Newly patented easy locking system
• Patented anti-seize magazine cap
• Wider range of LOP adjustment
• Interchangeable carbon fiber rib
• Interchangeable fiber optic sights
• Combines form and function for improved ergonomics
• Ability to cycle the lightest loads
• Patented recoil system provides greater recoil reduction

Benelli will officially launch the Ethos in Las Vegas, Nev., at SHOT Show 2014.

For more information, stay tuned to AmericanHunter.org. Video coverage and a complete review of the Ethos will be published soon.

Latest

W H2026 04 Hog Tactics IMG 7337
W H2026 04 Hog Tactics IMG 7337

Looking for Hogs vs. Hunting Wild Boars

There is no right or wrong way to hunt hogs. But in the author’s opinion there are methods that are more rewarding than others if sporting challenge, and not merely eradication, is the goal.

New for 2026: Sightron Snap Focus Parallax Adjustment S6

Sightron has announced the Snap Focus" S6 10-60x56mm ED Mil Hash (MH) Field Target riflescopes. Available with or without magnetic focus wheel, the S6 field target scope is a premium choice for airgun, small caliber field target and benchrest shooters.

#SundayGunday: FN 15 Guardian

On this week's #SundayGunday, we have an AR-platform from one of the finest gunmakers in the world, perfect for hog hunters and home defenders alike. The FN 15 Guardian applies Fabrique Nationale's proven quality to an AR, yielding a gun that runs well through all conditions.  A 16-inch 4150 Chrome Moly Vanadium steel barrel, qualifies the gun as a carbine, perfect for handling through the woods or in a ground blind. Learn more about it in this exclusive video.

How do you Compare to the Average Hunter?

There is no “average” hunter, although don’t be surprised if you’re more run-of-the-mill than you think after seeing the results of the “2025 Hunting Industry Insights” report. The survey, conducted by Untamed Outdoor Agency (UOA), focused on what might be the most active demographic—sportsmen between the ages of 32 and 52.

Says You: Trail Camera Overkill?

Editor-in-Chief Scott Olmsted's monthly response column to questions posed by our members. This week, we're discussing mountain lions, poaching and trail camera use.

New for 2026: Trijicon SRO Green Dot

Trijicon has announced a 2.5 MOA, Green Dot version of the SRO reflex sight. The new model will be available in Black and Coyote Brown anodized finishes.

Interests



Get the best of American Hunter delivered to your inbox.