Benelli Introduces the Ethos

by
posted on December 18, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
benelli-ethos.jpg

Bird hunters and target shooters alike will have the opportunity to get their hands on the next generation of Benelli shotguns in 2014, thanks to the impending introduction and release of the company's new Ethos model.

The Ethos is comprised of some of Benelli's most successful innovations, both old and new. Naturally, the shotgun is centered around the company's famous Inertia Driven operating system. The carrier has been redesigned, making shells easier to load, and an enlarged bolt release makes for simpler and faster operation. The cartridge drop lever has been likewise changed, making the shotgun easier to handle and operate—even for a shooter in gloves. A newly patented Easy Locking System in the bolt body is designed to ensure that the rotating bold head locks up, and the Ethos' system is designed to cycle even the lightest of shotgun loads—right on down to 7/8 ozs. And all that's just scratching the surface of this potential game-changer.

The name, meanwhile, is representative of the craftsmanship that Benelli puts into its firearms. Ethos means "character," and has long been used to describe the guiding beliefs or ideals that characterize a community, nation or ideology. The Benelli brand has long prided itself on credibility, respect, integrity and merit—and the company views its new shotgun as the culmination of its own guiding ethos.

More coverage of the shotgun is on the way, and you won't have to wait long. We can tell you that American Rifleman Editor-in-Chief Mark Keefe had the opportunity to put the Ethos to the test last May on a trip to Africa. All told, the group of invited gun writers  fired more than 15,000 rounds during their stay—and experienced no malfunctions.

Ethos Features Include:

• Easy loading
• Larger bolt release
• Easy access cartridge drop lever
• Newly patented easy locking system
• Patented anti-seize magazine cap
• Wider range of LOP adjustment
• Interchangeable carbon fiber rib
• Interchangeable fiber optic sights
• Combines form and function for improved ergonomics
• Ability to cycle the lightest loads
• Patented recoil system provides greater recoil reduction

Benelli will officially launch the Ethos in Las Vegas, Nev., at SHOT Show 2014.

For more information, stay tuned to AmericanHunter.org. Video coverage and a complete review of the Ethos will be published soon.

Latest

LEDE 7Mm Offerings
LEDE 7Mm Offerings

New for 2026: Remington 7mm Backcountry Offerings

The 7mm BackCountry came to light last year this time, utilizing a Peak Alloy steel case to raise the pressure limits from the traditional 65,000 psi all the way up to 80,000 psi. For 2026, Remington has joined the party with three offerings for the 7BC: Core-Lokt, Core-Lokt Tipped, and Speer Impact.

Landmark Cougar Reproduction Confirmed in Michigan

Late last month, the Michigan Department of Natural Resources (DNR) verified a Dec. 6 photo of an adult cougar being followed by two kittens down a snowy trail in central Ontonagon County. The last time the kittens were documented—in early March 2025—they were only about two months old and alone, raising concerns about their survival.

Report: Private Landowner Investments in Conservation Hits Staggering Number

Private lands play a central role in the well-being of people and wildlife throughout the West, but the economic pressure increases each year. A new, groundbreaking report sheds light on the efforts and investments landowners continue to make, despite that challenge, to conserve and steward remaining intact lands and natural resources.

White Label Armory Launches Full Suppressor Lineup

White Label Armory, a manufacturing and supply subsidiary of VKTR Industries, is launching a new budget friendly, duty-capable suppressor line available to dealers exclusively through Sports South.

New for 2026: CVA Scout Spur 28-Gauge

CVA has unveiled its new Scout Spur in 28-gauge with fresh patterns. The Scout Spur is lightweight, handy and now in .28-gauge gives hunters more options in the field.

New for 2026: Winchester Supreme Long Range

New for 2026, Winchester introduces its Supreme Long Range rifle ammunition line. Centered around the BC MAX projectile, Winchester has designed this ammunition with the consistency needed for longer shots in mind.

Interests



Get the best of American Hunter delivered to your inbox.