Benelli Introduces the Ethos

by
posted on December 18, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
benelli-ethos.jpg

Bird hunters and target shooters alike will have the opportunity to get their hands on the next generation of Benelli shotguns in 2014, thanks to the impending introduction and release of the company's new Ethos model.

The Ethos is comprised of some of Benelli's most successful innovations, both old and new. Naturally, the shotgun is centered around the company's famous Inertia Driven operating system. The carrier has been redesigned, making shells easier to load, and an enlarged bolt release makes for simpler and faster operation. The cartridge drop lever has been likewise changed, making the shotgun easier to handle and operate—even for a shooter in gloves. A newly patented Easy Locking System in the bolt body is designed to ensure that the rotating bold head locks up, and the Ethos' system is designed to cycle even the lightest of shotgun loads—right on down to 7/8 ozs. And all that's just scratching the surface of this potential game-changer.

The name, meanwhile, is representative of the craftsmanship that Benelli puts into its firearms. Ethos means "character," and has long been used to describe the guiding beliefs or ideals that characterize a community, nation or ideology. The Benelli brand has long prided itself on credibility, respect, integrity and merit—and the company views its new shotgun as the culmination of its own guiding ethos.

More coverage of the shotgun is on the way, and you won't have to wait long. We can tell you that American Rifleman Editor-in-Chief Mark Keefe had the opportunity to put the Ethos to the test last May on a trip to Africa. All told, the group of invited gun writers  fired more than 15,000 rounds during their stay—and experienced no malfunctions.

Ethos Features Include:

• Easy loading
• Larger bolt release
• Easy access cartridge drop lever
• Newly patented easy locking system
• Patented anti-seize magazine cap
• Wider range of LOP adjustment
• Interchangeable carbon fiber rib
• Interchangeable fiber optic sights
• Combines form and function for improved ergonomics
• Ability to cycle the lightest loads
• Patented recoil system provides greater recoil reduction

Benelli will officially launch the Ethos in Las Vegas, Nev., at SHOT Show 2014.

For more information, stay tuned to AmericanHunter.org. Video coverage and a complete review of the Ethos will be published soon.

Latest

Manly With Buck
Manly With Buck

Member's Hunt: 54 Years and 52 Hours

Follow along with Richard Manly's Saskatchewan deer hunt, on this installment of our Member's Hunt series.

Ducks Over Deer: A Welcome Reprieve to Cold Mornings

Winchester’s latest waterfowl loads give hunters reason to believe in their shooting.

First Look: Daniel Defense Mute & Null Suppressors

Daniel Defense changed the suppressor landscape with the 3D-printed DD Wave, and now the company applies that innovation to the next generation of sound suppression.

New For 2026: Avian-X Pop-Up Blind

The Pop-Up Waterfowl Blind from Avian-X promises to deliver instant, full-coverage concealment without sacrificing space.

Wildest Hunting Finds of SHOT 2026

This year's SHOT Show was a reminder that creativity and innovation within the hunting world are alive and well. Here are ten items that caused us to take a double-take whilst walking the show floor.

Hot from SHOT: Best Whitetail Gear for 2026

With the new year comes a wave of newly released hunting gear aimed at giving hunters the edge afield. From cozier tree stands, easy-to-pack bags, feed, blinds, and more, manufacturers have sought every imaginable way to help hunters become more successful on their hunts. Read on as we take a closer look at what caught our eye.

Interests



Get the best of American Hunter delivered to your inbox.