Benelli Introduces the Ethos

by
posted on December 18, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
benelli-ethos.jpg

Bird hunters and target shooters alike will have the opportunity to get their hands on the next generation of Benelli shotguns in 2014, thanks to the impending introduction and release of the company's new Ethos model.

The Ethos is comprised of some of Benelli's most successful innovations, both old and new. Naturally, the shotgun is centered around the company's famous Inertia Driven operating system. The carrier has been redesigned, making shells easier to load, and an enlarged bolt release makes for simpler and faster operation. The cartridge drop lever has been likewise changed, making the shotgun easier to handle and operate—even for a shooter in gloves. A newly patented Easy Locking System in the bolt body is designed to ensure that the rotating bold head locks up, and the Ethos' system is designed to cycle even the lightest of shotgun loads—right on down to 7/8 ozs. And all that's just scratching the surface of this potential game-changer.

The name, meanwhile, is representative of the craftsmanship that Benelli puts into its firearms. Ethos means "character," and has long been used to describe the guiding beliefs or ideals that characterize a community, nation or ideology. The Benelli brand has long prided itself on credibility, respect, integrity and merit—and the company views its new shotgun as the culmination of its own guiding ethos.

More coverage of the shotgun is on the way, and you won't have to wait long. We can tell you that American Rifleman Editor-in-Chief Mark Keefe had the opportunity to put the Ethos to the test last May on a trip to Africa. All told, the group of invited gun writers  fired more than 15,000 rounds during their stay—and experienced no malfunctions.

Ethos Features Include:

• Easy loading
• Larger bolt release
• Easy access cartridge drop lever
• Newly patented easy locking system
• Patented anti-seize magazine cap
• Wider range of LOP adjustment
• Interchangeable carbon fiber rib
• Interchangeable fiber optic sights
• Combines form and function for improved ergonomics
• Ability to cycle the lightest loads
• Patented recoil system provides greater recoil reduction

Benelli will officially launch the Ethos in Las Vegas, Nev., at SHOT Show 2014.

For more information, stay tuned to AmericanHunter.org. Video coverage and a complete review of the Ethos will be published soon.

Latest

Massaro Cleaning
Massaro Cleaning

Clean 'em Up—Gun Cleaning 101 for Hunters

Ever wonder how often to clean your gun? How about what to clean it with? How about what to clean it with if you're hunting at 40-below? Phil Massaro answers all these questions and more, in this clean-freaks primer.

Hunting Show Attendance Shattering Records

Attendance records have been shattered at this year’s major hunting shows. The latest, Ducks Unlimited’s DUX (Ducks Unlimited Expo), set a new high-water mark in Memphis, Tenn. According to the Commercial Appeal, the July to Aug. 2 event attracted roughly 30,000 attendees. The 2025 event, also held in Memphis, drew a crowd that numbered nearly 20,000.

The Colonel’s Caliber in an Interesting Rifle—.35 Whelen

“Only accurate rifles are interesting.” Townsend Whelen

New for 2026: Beretta A400 Solo

Beretta USA has launched the A400 Solo, a new semi-automatic shotgun engineered for hunters who demand performance in the harshest conditions. Built on Beretta's A400 platform and packed with the company's latest advancements, the A400 Solo combines Beretta's B-Link Pro gas-operating system, Steelium barrel technology and Kick-Off Plus recoil reduction system into one dependable platform.

Know How: Find Your Long-Range Limit

Curious where your ethical limit is in the field? Mark Kayser shows you exactly how to find it.

Smith & Wesson Honors America's 250th Anniversary with Limited-Edition Model 1854

Smith & Wesson has announced the launch of its America 250 Limited Edition Model 1854 rifle, created to commemorate the 250th anniversary of the United States.

Interests



Get the best of American Hunter delivered to your inbox.