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Primos has debuted a series of Photoform decoys in both Jake and Hen variants. Utilizing a proprietary process that allows the printing of an actual image onto a 3D molded form, these Photoform decoys promise an added degree of realism, while also being collapsible and lightweight enough to carry in a vest. Multiple positions, including contented, feeding and breeding are available. For more information, please visit primos.com. MSRP: $69.99-$79.99
In the market for a new optic? You're in luck. In this installment of our 2026 SHOT coverage, we tasked experienced hunter and longtime contributor Brad Fenson with rounding up the best new optics of 2026. Read on to see what made his exacting cut.
Hornady’s American Whitetail ammo line has been a huge success, offering a no nonsense combination of Hornady’s InterLock and their excellent brass cases. Deer hunters now have even more to be happy about, with the release of the Hornady American Whitetail Tipped.
Galco has launched the Brush Hog Belt Holster, to protect hunters' pistols from nature and the elements while keeping them ready for quick action in the field.