SIG Sauer made headlines in recent years by expanding into shooting-related product markets including optics, suppressors and ammunition.
In 2014 SIG Sauer launched its Elite Performance Ammunition line. Initially made up of a few loads for defensive handguns, the line continues to expand. It now contains JHP loads for 13 handgun cartridges and FMJ loads for eight handgun cartridges, as well as hunting and match loads for the .300 AAC Blackout. Two of the latest JHP loads for the .357 Mag. and .44 Mag. stand out for hunting.