“1/4”

Shotgun fans have long been acquainted with Winchester's Super X3, which has served as the company's premier autoloader for what feels like eons now, and it has acquitted itself very well. That said, all eras come to a close eventually. Though the SX3 isn't quite taking a bow just yet, the sun will soon rise for another scattergun bearing the Winchester name—the Super X4.

Here's a little sage advice to think over before choosing your next optic.

The Swarovski X5(i) has the best dial-up system of any long-range scope Bryce Towsley has used, and without a doubt it’s the easiest one to learn. Of course, the optics are brilliant; after all it’s a Swarovski.

Looking for new glass? 2016's batch of new hunting optics is pretty impressive. Here are some of the top new wares.

A deer's heart is just too tasty to leave in a gut pile for the coyotes. Don't believe us? Give this recipe a try.

All in all, a pragmatic hunter should find the Elite 3500 more than good enough to “ride the river with.” At typical street prices, and with Bushnell’s limited lifetime warranty and one-year money-back guarantee, the Elite 3500 could be considered a best buy, too.

For 2015, Zeiss offers its Terra XB75 2X-7X-32mm. The 13-ounce marvel sports a patented ballistic reticle with aiming points from 20-75 yards in 21/2-yard increments—based on the chronographed speed of our crossbows.

Always a leader in generational deer rifles—see the Model 94 lever-action, pre-’64 Model 70 “Rifleman’s Rifle” and the later, push-feed version of the Model 70—Winchester has jumped into the fray with its new XPR.

Venerable German company ups the ante on top-tier binoculars, new crossbow scope.