“hill country”

Marrying state-of-the-art technology with Swarovski’s top-quality lenses, coatings and manufacturing, the dS 5x-25x-52mm P has an integrated ballistic calculator and laser rangefinder that delivers precise shooting solutions from a single optical device.

When customizing a firearm, it’s important to have a clear objective—are you trying to improve accuracy or aesthetics, shave weight or all of the above?

The rangefinding scope's improved ballistic program and 96 LED dots support a maximum range of 1,200 yards.

Meet Leica’s new ER 5 line of German-engineered, American-made riflescopes, which have been designed with American hunters in mind at a price point many will find much more agreeable. By manufacturing the scopes in the United States, Leica is able to save on import duties and high German labor costs, which translates to lower prices for consumers.

How much treestand or elk mountain cred is Trijicon due given how well its rock-hard battle-rifle sights have served U.S. troops at war? That was the obvious question when the company diversified into all-purpose riflescopes a few years back, and it remains a key issue with the recent introduction of the AccuPower, a four-scope collection largely geared toward big-game hunters.

Understanding how pressured deer react is the first step in figuring out where they go once hunters begin trudging afield.

Eastern wild turkeys, found in 38 states, are our most widely distributed subspecies of wild turkeys—and also perhaps the most confounding bird to hunt. But it doesn’t have to be that way. Try these tactics to avoid frustration.

In its 30 odd years of existence, Mossy Oak has become one of the most respected names in the hunting and outdoor business, and for good reason. The company's patterns have helped revolutionize hunting-specific camouflage as a whole, and recognized by hunters and huntresses throughout the world. Despite the company's successes, it didn't become a staple overnight. And the road to 2016—Mossy Oak's 30th Anniversary—is chock full of stories worth telling. Here are 10 things you didn't know about Mossy Oak.

The sika deer is renowned for its elusive nature. Hunters willing to search out this free-range implant will be rewarded—if only in experiences that won’t soon vanish from memory.