Welcome to our annual Golden Bullseyes, an award program that honors pinnacles of design, innovation, performance and value produced for American hunters.
Golden Bullseye winners are selected by a panel of experts representing more than a century of collective experience in shooting, hunting and outdoor trade. To qualify for consideration, a product must have been:
• Recently introduced and available to consumers prior to nomination;
• Used/tested by AH staff or our contributors;
• Reliable in the field and thus meeting the consumer’s expectations;
• Innovative in design and function;
• Readily perceived as a value to the consumer;
• Styled in a manner befitting the trade and its enthusiasts.
2022 Gear of the Year: FORLOH AllClima Softshell Clothing w/RECCO
FORLOH is an all-American gear company formed in 2020 with the express intent of delivering high-quality technology to the outdoor world. It stands at the cutting edge of clothing technology—and it does so with all-American-made products.
The company name is an acronym: For The Love of Hunting. It partners with multiple technology companies across many spectrums to deliver to American hunters many technologies never before seen in technical outdoor apparel. In some cases it’s building its fabrics from scratch.
The AllClima Softshell clothing line features the company’s Airadigm fabric coating that repels water and wind while allowing your body’s own moisture to escape. The collection also sports built-in RECCO technology to make a hunter searchable to professional rescuers. RECCO technology is a global standard that includes helicopter-mounted and handheld detectors carried by rescue teams. The reflectors do not replace personal avalanche transceivers but they don’t need to be turned on, either—and they last a lifetime if they are not mechanically damaged.
We’re partial, but we might just as soon alter the company name to be For the Love of American Hunters. MSRP: $399; forloh.com.