2018 Optic of the Year: Nikon Monarch 7i VR

by
posted on April 26, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
nikonmonarch7ivr_lead.jpg

Now in its 16th year, the NRA Golden Bullseye Awards represent the pinnacle of achievement within the shooting, hunting and outdoor trade.

In 2017, after years of record-breaking sales, many industry observers wondered what ingenious introductions might still be unveiled. After all, any product worthy of our gold standard must meet or exceed American Hunter’s expectations of innovation—and they absolutely must provide hunters with value for their money. But once again, we were surprised when we collected nominations and tallied our votes.

Optic of the Year: Nikon Monarch 7i VR
Every hunter who has struggled to obtain accurate readings with a laser rangefinder should appreciate Nikon’s Monarch 7i VR. It features the same Vibration Reduction technology Nikon uses in its VR camera lenses. It’s about half the size of a box of ammo, weighs less than 8 ounces and costs $400.

VR works with two angular velocity sensors that detect pitch (up/down movement) and yaw (left/right movement) every 1/1,000th second. Info is instantly sent to a microprocessor that sends directions to two voice coil motors that move a floating lens system to counter external movement. The Monarch 7i VR measures accurately from 8-1,000 yards, and it will range continuously across targets for eight seconds. Incline/decline technology compensates for uphill/downhill shots. Nikon’s Tru-Target technology lets users toggle through modes to range an object in the open or one that is obscured.

A drop test by Field Editor Jeff Johnston (“Hardware,” March 2017) proved the durability of the floating lens assembly and electronics: “[T]his thing will literally change the way you view rangefinders.”

For more information, go to nikonsportoptics.com.

Editor's Note: NRA Publications will present the annual Golden Bullseye Awards at an exclusive breakfast during the 2018 NRA Annual Meetings & Exhibits in Dallas, Tx., May 4-6.

Latest

BTB 7Mm RUM Lead
BTB 7Mm RUM Lead

Behind the Bullet: 7mm Remington Ultra Magnum

Launching a 160-grain bullet in excess of 3200 fps, the 7mm RUM is among the fastest commercially loaded 7mm cartridges available.

USFWS Debuts 2025-2026 Federal and Junior Duck Stamps

The 2025-2026 Federal Migratory Bird Hunting and Conservation Stamp—commonly known as the Duck Stamp—became available for purchase on June 27, 2025.

Tested: Work Sharp Professional Precision Adjust Elite Knife Sharpener

Digital Associate Editor walks viewers through the features of the Work Sharp Professional Precision Adjust Elite Knife Sharpener, the perfect tool for a hunter looking to keep all his knives factory sharp season after season.

Recipe: Green Curried Black Bear

Green curry sauce is an excellent base for simmering bear meat, making it flavorful, tender, and safe to consume. Read on for another instant classic recipe from Brad Fenson.

Coyotes to Competitions: An AR-Build for Accuracy

ARs make great coyote guns. But what would the absolute best coyote rifle look like? Digital Associate Editor David Herman builds his take on the best AR for shooters who like to plug coyotes in the winter, and ring steel all summer long.

Pennsylvania Governor Signs Sunday Hunting Bill

Legislation that will fully repeal Pennsylvania’s Sunday hunting ban was signed into law on July 9.

Interests



Get the best of American Hunter delivered to your inbox.