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Burris Launches Online Ballistic Services

Burris Optics has announced the launch of a new suite of online ballistic tools that are designed to help hunters and shooters maximize the potential of their Burris-brand optics. Available for free, the software will allow consumers to evaluate and master any Burris reticle, build a dope card, program an Eliminator LaserScope and order custom elevation and windage knobs.

Leupold Expands Reticle Options

Leupold has expanded the reticle options in its Mark 6 and Mark 8 lines of riflescopes.

Zeiss Announces Outdoor Family Days Promotion

Carl Zeiss Sport Optics has announced its latest Outdoor Family Days Promotion. From April 1 through May 31, 2016, Zeiss is offering savings on some of its most popular products.

Top New Riflescopes for 2016

Looking for new glass? 2016's batch of new hunting optics is pretty impressive. Here are some of the top new wares.

Hardware: Swarovski X5(i)

The Swarovski X5(i) has the best dial-up system of any long-range scope Bryce Towsley has used, and without a doubt it’s the easiest one to learn. Of course, the optics are brilliant; after all it’s a Swarovski.

2016 Optic of the Year: Zeiss Terra XB75 Crossbow Scope

Zeiss' Terra XB75 Crossbow Scope is our 2016 Optic of the Year.

Bushnell Launches New Trophy Xtreme Line of Optics

Bushnell's optics are getting a facelift. Some of them, anyway. While at the NRA Annual Meetings and Exhibits, the company announced that its Trophy line of optics would be undergoing a re-engineering. In addition, it's being joined by the new Trophy Xtreme line.

Steiner Now Offering P4Xi to Consumers

Steiner has announced that its P4Xi 1-4x24mm riflescope—previously available only to law enforcement personnel—will now be offered to the general public.

Hardware: Leupold VX-3i 3.5X-10X-40mm

Riflescopes with parallax adjustments, illuminated reticles, 8X zoom ranges and turrets dialing past 1,500 yards are impressive, but do we really need that to still-hunt whitetails in Ohio farmland or chase elk at 8,000 feet in Idaho? An optic like Leupold’s new VX-3i 3.5X-10X-40mm with the Boone & Crockett ballistic reticle is likely better suited for most hunters’ needs. This 12.6-ounce scope, a reengineered upgrade from the previous VX-3, is bright, sharp, slim and extremely reliable.

Weaver Announces Grand Slam Riflescope with MultiStop Turret

Weaver has expanded its popular Grand Slam line of optics with the addition of the Grand Slam Riflescope with MultiStop Turret.

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